Penn research determines region of the brain necessary for making decisions about economic value
PHILADELPHIA — Neuroeconomic research at the University of Pennsylvania has conclusively identified a part of the brain that is necessary for making everyday decisions about value.
Previous functional magnetic imaging studies, during which researchers use a powerful magnet to determine which parts of a subjects brain are most active while doing a task, have suggested that the ventromedial frontal cortex, or VMF, plays an evaluative role during decision making.
Now, Joseph Kable, an assistant professor of psychology in Penn's School of Arts and Sciences, has demonstrated ...



