BuzzDrivers CMO releases a free e-book entitled 'Attentionism: The Way of the Modern Marketer'
We are bombarded with countless ads every day, but very few penetrate our minds. As consumers, we became less receptive to brand communication, and this is due to ad saturation and malpractice. Consumer attention become scarcer as the modern lifestyle gets busier. This attention-deficit challenges the old beliefs and practices of marketers and advertisers.
Brands are at the losing end of this situation. The way consumers perceive and process advertisements changed, and ignoring this fact can lead to costly mistakes. Marketers must adopt consistently as consumers do ...