A Hotel's Case for Direct Connect
The recent actions by American Airlines to move forward with their "direct connect" model has ushered in a new era of how products and services are marketed to travelers.
According to an article released by Fairlogix, "A Picture is Worth $7 Billion, The real story behind airline distribution, travel supply chain, and consumer value", it costs the airlines roughly $7 billion annually to conduct business through their current indirect distribution channels such as Orbitz and Sabre.
To set the record straight "direct connect" is not a new phenomenon in fact Orbitz introduced ...