PRESS-NEWS.org - Press Release Distribution
PRESS RELEASES DISTRIBUTION

How do consumers compare prices? It depends on how powerful they feel

2013-09-10
(Press-News.org) Your reaction to the price on a bottle of wine or another product is partly a response to how powerful you feel, according to a new study in the Journal of Consumer Research.

"The degree to which one feels powerful influences which type of price comparison threatens their sense of self-importance and, in turn, affects the perception of price unfairness," write authors Liyin Jin, Yanqun He (both Fudan University), and Ying Zhang (University of Texas, Austin).

Variations in price are common in today's market, the authors explain, but companies risk consumers' wrath when those customers perceive unfairness. According to the authors, consumers have two main ways of evaluating the fairness of a price: they compare with what they've paid for the same item in the past (self-comparison) or they ask how the price compares with what other customers are paying (other-comparison). The authors looked at the ways consumers' self-perceptions affected their reactions to the two kinds of comparisons.

In one study, the authors found that participants who felt powerful experienced more unfairness when it appeared that they were paying more than others. But people who did not feel powerful experienced more unfairness when they used self-comparisons. The study also revealed that "high-power" participants were more likely to get angry about unfairness and indicated they were more likely to complain about the perceived unfairness. Meanwhile the "low-power" individuals were more likely to feel sad and to use tactics to avoid thinking about the unfair price.

"Our findings suggest important ways that marketing professionals can engage customers of different power statuses," the authors write. "For example, when marketing to high-power customers, one can better elicit preference by highlighting the special treatment that they are receiving in relation to other customers. Conversely, when the target customers are relatively low in power, loyalty may be better cultivated by highlighting the consistency in service or the level of commitment to these customers."

### Liyin Jin, Yanqun He, and Ying Zhang. "How Power States Influence Consumers' Perceptions of Price Unfairness." Journal of Consumer Research: February 2014. For more information, contact Liyin Jin (jinliyin@fudan.edu.cn) or visit http://ejcr.org/.


ELSE PRESS RELEASES FROM THIS DATE:

Older adults gauge their partner's feelings through knowing, not seeing

2013-09-10
Compared to younger adults, older people are less adept at reading emotion in their spouse's face. But when their spouse isn't present, older and younger adults are equally able to discern their significant others' moods. These findings, published in Psychological Science, a journal of the Association for Psychological Science, suggest that older adults retain the ability to make accurate judgments about others emotions using their acquired knowledge, but not sensory cues. "When judging others' emotions in real life, people do not exclusively rely on emotional expressions," ...

Changing part of central line could reduce hospital infections

2013-09-10
VIDEO: Simply replacing the connector in the IV system in patients with central lines could help reduce deadly bloodstream infections, researchers at Georgia Regents University have found. Dr. Cynthia C. Chernecky, a... Click here for more information. AUGUSTA, Ga. – Simply replacing the connector in the IV system in patients with central lines could help reduce deadly bloodstream infections, researchers at Georgia Regents University have found. A central line or central ...

Study: Racial, ethnic differences in outcomes following stroke known as subarachnoid hemorrhage

2013-09-10
TORONTO, Sept. 10, 2013—Race or ethnicity can be a significant clue in the United States as to who will survive a kind of stroke known as a subarachnoid hemorrhage and who will be discharged to institutional care, a new study has found. Compared to Caucasians, Asian/Pacific Islander patients were more likely and Hispanic patients less likely to die of a subarachnoid hemorrhage, or SAH, while in the hospital. African-American patients were more likely than Caucasians to require institutional care following discharge from the hospital, although their risk of death while ...

MSU lands first drone

2013-09-10
Farmers can now get a birds-eye view ­of their fields – in full HD – thanks to Michigan State University landing its first drone. MSU researchers are using its first unmanned aerial vehicle to help farmers maximize yields by improving nitrogen and water management and reducing environmental impact such as nitrate leaching or nitrous oxide emissions. For this initiative, MSU's UAV measures how crops react to stress, such as drought, nutrients deficiency or pests. The drone flies over the field documenting the field's status ­– down to centimeters. The portrait gives ...

African-American study identifies 4 genetic variants associated with blood pressure

2013-09-10
Case Western Reserve University is part of a landmark study that has discovered four novel gene variations which are associated with blood pressure. The 19-site meta-analysis, involving nearly 30,000 African-Americans, also found that the set of genetic mutations are also associated with blood pressure across other populations. Epidemiology and biostatistics professor Xiaofeng Zhu, PhD, is co-senior author of the paper, which appears in The American Journal of Human Genetics. The Continental Origins and Genetic Epidemiology Network (COGENT) consortium conducted the ...

Think twice, speak once: Bilinguals process both languages simultaneously

2013-09-10
Bilingual speakers can switch languages seamlessly, likely developing a higher level of mental flexibility than monolinguals, according to Penn State linguistic researchers. "In the past, bilinguals were looked down upon," said Judith F. Kroll, Distinguished Professor of Psychology, Linguistics and Women's Studies. "Not only is bilingualism not bad for you, it may be really good. When you're switching languages all the time it strengthens your mental muscle and your executive function becomes enhanced." Fluent bilinguals seem to have both languages active at all times, ...

Language change: From London's 'EastEnders' to Glasgow

2013-09-10
(Washington, DC) – A recent study provides the first empirical evidence to show that active and engaged television viewing can help to accelerate language change. The study, "Television can also be a factor in language change: Evidence from an urban dialect," to be published in the September 2013 issue of the scholarly journal Language, is authored by Jane Stuart-Smith, English Language/Glasgow University Laboratory of Phonetics, Glasgow University; Claire Timmins, Speech & Language Therapy, Strathclyde University; Gwilym Pryce, Urban Studies, Glasgow University, and Barrie ...

Rim Fire update Sept. 10, 2013

2013-09-10
Hot and extremely dry conditions combined with shifting winds and low humidity continue to plague firefighter efforts at the Rim Fire in California. To date over 254,000 acres have been burned. Pockets of unburned vegetation around Thompson Peak and at the South edge of the fire's perimeter continue to burn. Fire crews successfully contained 15 spot fires along the Tioga Road today and the plan is to set a fire in a three quarter mile section of land within the park to contain an additional spot fire. Firefighters often have to set controlled burns in areas of dry tinder ...

Statins being overprescribed for growing number of kidney disease patients

2013-09-10
PORTLAND, Ore. – A new analysis concludes that large numbers of patients in advanced stages of kidney disease are inappropriately being prescribed statins to lower their cholesterol – drugs that offer them no benefit and may increase other health risks such as diabetes, dementia or muscle pain. The findings, which were published in the American Journal of Cardiovascular Drugs as a review of multiple studies, raise serious questions about the value of cholesterol-lowering therapies in kidney disease. The issue is important, the researchers say, because the incidence ...

New report reviews science and engineering quality at national security laboratories

2013-09-10
WASHINGTON — The science and engineering capabilities that underpin the nuclear weapons stockpile stewardship and nonproliferation missions at the nation's three national security laboratories are "healthy and vibrant," says a new report from the National Research Council. The committee that wrote the report found no problems with the quality of science and engineering that would prevent certification of the stockpile. However, the report identifies several issues that, if not addressed, have the potential to erode the ability to perform high-quality work at the laboratories. ...

LAST 30 PRESS RELEASES:

New jab protects babies from serious lung infection, study shows

July Tip Sheet from Sylvester Comprehensive Cancer Center

Current application status and innovative development of surgical robot

Counterfeited in China: New book assesses state of industry and its future

Machine learning reveals historical seismic events in the Yellowstone caldera

First analyses of Myanmar earthquake conclude fault ruptured at supershear velocity

Curved fault slip captured on CCTV during Myanmar earthquake

Collaboration rewarded for work to further deployment of batteries in emerging economies

Heart-healthy habits also prevent cancer, Alzheimer’s, COPD, other diseases, Emory study finds

Scientists will use a $1M grant to build a support system addressing sea level rise and flooding in South Florida

New research examines how pH impacts the immune system

Inhaled agricultural dust disrupts gut health

New study reveals hidden regulatory roles of “junk” DNA

Taking the sting out of ulcerative colitis

Deep life’s survival secret: Crustal faulting generates key energy sources, study shows

Idaho National Laboratory to lead advancements in US semiconductor manufacturing

AI-assisted sorting, other new technologies could improve plastic recycling

More than just larks and owls!

Call for nominations: 2026 Dan David Prize

New tool gives anyone the ability to train a robot

Coexistence of APC and KRAS mutations in familial adenomatous polyposis and endometrial cancer: A mini-review with case-based perspective

First global-to-local study reveals stark health inequalities from COVID-19 in 2020–2021

rcssci: Simplifying complex data relationships with enhanced visual clarity

Why some ecosystems collapse suddenly—and others don’t

One-third of U.S. public schools screen students for mental health issues

GLP-1 RA use and survival among older adults with cancer and type 2 diabetes

Trends in physician exit from fee-for-service Medicare

Systematic investigation of tumor microenvironment and antitumor immunity with IOBR

Common feature between forest fires and neural networks reveals the universal framework underneath

New R package revolutionizes gene set enrichment analysis visualization for biomedical research

[Press-News.org] How do consumers compare prices? It depends on how powerful they feel