Solohealth Expands Shopper Marketing and Digital Targeting Capabilities at Supermarket, Mass Merchants and Drug Shelves

ATLANTA, GA, November 23, 2010 (Press-News.org) SoloHealth (www.solohealth.com), a recognized leader in self-directed health care, is expanding the ad targeting capabilities of its unique self-service health screening units to address challenges marketers face in impacting consumers at the point of shopping. The enhanced self-service health screening units will give shopper marketing initiatives the individual targeting of premium online media, combined with the interactivity and engagement of mobile, in local high-traffic retail environments across the U.S., only a few feet from product shelves. Enabled by a $1.2 MM National Institutes of Health (NIH) grant, SoloHealth will be rolling out the enhanced devices in 2011.

"Our expanded self-service healthcare units form a virtual front porch for healthcare, and give SoloHealth the unique ability to provide brands and marketers the capabilities for the offers, digital apps, in-store advertising and relationship-marketing programs that work best in getting consumers to try products or otherwise take action," said SoloHealth CEO Bart Foster, "through a health and wellness ecosystem that can help bridge the healthcare gap by reducing healthcare costs, increasing access and enabling people to take action to improve their lives."

SoloHealth's next-generation self-service healthcare units allow consumers to monitor blood pressure, weight, body mass index and vision in response to individual screening results and self-entered data, including age, gender, ethnicity and personal contact information via email. Users will create accounts that can be accessed from other SoloHealth units, online or mobile, which will provide tracking and trending information. The ability for remote access to personalized accounts and information will expand touchpoints for users and brands, and provide deeper consumer engagement factors for the system.

The self-service healthcare units and their wirelessly connected network form a unique advertising and sponsorship medium delivering 3.0 capabilities for individual targeting of thematic content and offers, with the potential to deliver programs to impact consumer behavior. SoloHealth's cross-platform network provides a solution to shopper marketing challenges by combining the benefits of digital interactivity and direct-out-of-home reach with place-based localization at retail shelves, allowing brands to activate marketing programs in-store, before the checkout counter, and continue relationship marketing after shopping.

Data capabilities allow content to be pushed and pulled to the units by specific geo-locations and zip codes, serving the goals of marketers and brands from consumer products, pharmaceuticals, and wellness services, to local/regional medical practices and hospital delivery systems. With content and offer delivery capabilities ranging from risk assessments for such conditions as hypertension and vision, coupons and medical referrals to rich media, incentives, and membership programs, the units will cue up customized information and offers that will help the individual user receiving them live and be healthier.

Personalized and customized content are viewed and clicked through, then sent to the individual's email or mobile. Follow up actions by each individual can be measured through such tactics as coupons, personalized mini-sites and accounts. Consumer behavior change can be stimulated through repeat visits to update readings, joining a program or through follow on messaging.

The resulting capture of specific individual data and performance metrics can be aggregated, measured and reported locally, but scaled nationally. Aggregated reporting of who saw and interacted with brand messaging will be available by the same age, gender and ethnicity associated with the individual's contact information.
Over 600,000 consumers already interact with SoloHealth's EyeSite vision screening units, which are currently in 9 metro markets. The company's $1.2MM NIH grant has enabled its innovation pipeline to develop the new multi-functional health and wellness kiosk, through which more consumers will learn more about hypertension, healthy weight, vision health, and basic health risk assessment (HRA) during an average 1.9 grocery store visits per week, as well as at drugstores and mass merchants.

SoloHealth plans to bring over 1000 health and wellness units online in major drug, grocery and mass retail stores in 2011. A limited number of charter sponsorship packages will be offered to compatible major consumer brands that are targeting growth through digital and in-store shopper marketing programs for 2011 and beyond.

About SoloHealth

SoloHealth, with Headquarters in Duluth, GA, is a technology company that develops and deploys interactive health screening kiosks in an effort to empower consumers to be proactive about their health. The company's kiosks provide free health screenings and recommendations for follow-up care, which leads to prevention and lower health care costs. For more information, visit www.solohealth.com.