PRESS-NEWS.org - Press Release Distribution
PRESS RELEASES DISTRIBUTION

The sweet smell of success

Scents sell...

2015-09-09
(Press-News.org) Catch a whiff of an enchanting perfume, the sweet smell of freshly cut grass, newly baked bread, even the odor of two-stroke engine fumes, and many of us are whisked off to distant places in our memories. Smells trigger immediate emotional responses and marketing departments the world over have exploited this everywhere from supermarkets to car showrooms to help us part with our hard-earned cash.

Now, writing in the International Journal of Trade and Global Markets, Shuvam Chatterjee of the Regent Education & Research Foundation, in Dhakuria, India, discusses the concept of "olfactory branding" and how in some settings, such as the hotel lobby, it can supplant or augment the more traditional audiovisual marketing signals. Chatterjee explains how the Indian tourism and hospitality industry has emerged as one of the key industries driving the growth of the service sector. Moreover, while international tourism has increased, there is a huge, and growing domestic market, with some 30 million internal travelers each year. Obviously, hotels play an important role in this industry.

Earlier researchers have claimed that people remember 35% of what they smell, compared with only 5% of what they see, 2% of what they hear and 1% of what they touch. So, "scent makes a brand identity more unique, strengthens customer loyalty and adds to the perception of quality, an element that is essential to every brand in today's competitive market," Chatterjee writes. Intriguingly, the top ten "happy" smells are as follows: freshly baked bread, clean bed sheets, freshly mown grass, fresh flowers, freshly ground coffee, fresh air after rainfall, vanilla, chocolate, fish and chips, and bacon frying, according to earlier surveys.

Now, Chatterjee has surveyed guests at the ITC Sonar Luxury Hotels in Kolkata (formerly Calcutta), India, and found that more than 41% of guests agreed that scent is a key factor in the enjoyment of their hotel stay. Indeed, it is a more important factor than the hotel's "infrastructure", its food, and the behavior of staff. Chatterjee suggests that olfactory branding is therefore a critical part of marketing and could set any one hotel ahead of its rivals...

INFORMATION:

Chatterjee, S. (2015) 'Olfactory branding: a new trend for defining brands through smell - a case of ITC Sonar Hotel in Kolkata, India', Int. J. Trade and Global Markets, Vol. 8, No. 3, pp.196-206.



ELSE PRESS RELEASES FROM THIS DATE:

Mindfulness may make memories less accurate

2015-09-09
Mindfulness meditation is associated with all sorts of benefits to mental and physical well-being, but a new study suggests that it may also come with a particular downside for memory. The findings, published in Psychological Science, a journal of the Association for Psychological Science, show that participants who engaged in a 15-minute mindfulness meditation session were less able to differentiate items they actually encountered from items they only imagined. "Our results highlight an unintended consequence of mindfulness meditation: memories may be less accurate," ...

Making pharmaceuticals that degrade before they can contaminate drinking water

2015-09-09
In recent years, researchers have realized that many products, including pharmaceuticals, have ended up where they're not supposed to be -- in our drinking water. But now scientists have developed a way to make drugs that break down into harmless compounds before they contaminate our taps. Their report appears in ACS' journal Environmental Science & Technology. A wide range of active ingredients originating from pesticides, shampoos, lotions, cosmetics, disinfectants and drugs get washed into sewage systems or rivers and streams, ending up in our tap water. Scientists ...

New Ebola test could help curb disease spread

2015-09-09
Amsterdam, September 9, 2015 - A new Ebola test that uses magnetic nanoparticles could help curb the spread of the disease in western Africa. Research published in Biosensors and Bioelectronics shows that the new test is 100 times more sensitive than the current test, and easier to use. Because of this, the new test makes it easier and cheaper to diagnose cases, enabling healthcare workers to isolate patients and prevent the spread of Ebola. The authors of the study, from the Chinese Academy of Sciences, say their new technology could be applied to the detection of any ...

Alzheimer's puts heavier economic burden on women

2015-09-09
WASHINGTON, DC (September 9, 2015) -- Women are not only at greater risk of developing Alzheimer's disease (AD) when compared to men; per capita, they also bear six times the cost of AD care that men do, reports a study published today in the journal Women's Health Issues. Authors Zhou Yang of Emory University's Rollins School of Public Health and Allan Levey of the Emory University School of Medicine used a lifetime perspective to calculate AD costs to women and men based on three factors: the probability of developing AD, the disease's duration, and the required formal ...

Game-changing technology enables faster, cheaper gene editing

2015-09-09
Within the past few years, a new technology has made altering genes in plants and animals much easier than before. The tool, called CRISPR/Cas9 or just CRISPR, has spurred a flurry of research that could one day lead to hardier crops and livestock, as well as innovative biomedicines. But along with potential benefits, it raises red flags, according to an article in Chemical & Engineering News (C&EN), the weekly newsmagazine of the American Chemical Society. Ann M. Thayer, a senior correspondent at C&EN, notes that scientists have long had the ability to remove, repair ...

New wearable technology can sense appliance use, help track carbon footprint

New wearable technology can sense appliance use, help track carbon footprint
2015-09-09
In today's smart home, technologies can track how much energy a particular appliance like a refrigerator or television or hair dryer is gobbling up. What they don't typically show is which person in the house actually flicked the switch. A new wearable technology developed at the University of Washington called MagnifiSense can sense what devices and vehicles the user interacts with throughout the day, which can help track that individual's carbon footprint, enable smart home applications or even assist with elder care. In a study to be presented this week at the ...

Parsing photons in the infrared, UCI-led astronomers uncover signs of earliest galaxies

2015-09-09
Irvine, Calif., Sept. 7, 2015 - Astronomers from the University of California, Irvine and Baltimore's Space Telescope Science Institute have generated the most accurate statistical description yet of faint, early galaxies as they existed in the universe 500 million years after the Big Bang. In a research paper published today in Nature Communications, the team describes its use of a new statistical method to analyze Hubble Space Telescope data captured during lengthy sky surveys. The method enabled the scientists to parse out signals from the noise in Hubble's deep-sky ...

24-hour OBs, midwives lead to less C-sections

2015-09-09
Privately insured pregnant women are less likely to have C-sections when their regular care includes midwives and 24-hour obstetrician coverage, according to a study by researchers at UC San Francisco and Marin General Hospital. The study published online in Obstetrics & Gynecology, on Sept. 8, compared the number of C-sections among women with private insurance, before and after an overhaul of staff practices at Marin General Hospital. Prior to April 2011, private patients at this community hospital in Northern California were managed under a conventional model, in ...

Mothers use variety of strategies to mitigate risks to daughters' body image -- Ben-Gurion University

2015-09-09
BEER-SHEVA, Israel...September 9, 2015 -- Ben-Gurion University of the Negev (BGU) research demonstrates how Jewish mothers' emphasis on the many aspects of well being, fitness and a sense of self-fulfillment helps to counteract the innumerable "ideal" body images seen and heard by their daughters in the mass media. The new study published in Feminism and Psychology focuses on how Jewish mothers instilled resilience in their daughters to combat body dissatisfaction, which can lead to eating disorders. It included 20 pairs of mothers and adult-age daughters and eight other ...

Making IoT configuration more secure and easy to use

2015-09-09
With an ever increasing number of everyday objects from our homes, workplaces and even from our wardrobes, getting connected to the Internet, known as the 'Internet of Things (IoT), researchers from the University of Southampton have identified easy-to-use techniques to configure IoT objects, to make them more secure and hence help protect them from online attacks. This increased connectivity brings additional risk. Setting personalised and strong passwords when connecting new devices to the Internet, for example through our home Wi-Fi networks, can mitigate such risks. ...

LAST 30 PRESS RELEASES:

All DRII-ed up: How do plants recover after drought?

Research on stigma says to just ‘shake it off’

Scientists track lightning “pollution” in real time using NASA satellite

Millions of women rely on contraceptives, but new Rice study shows they may do more than just prevent pregnancy

Hot days make for icy weather, Philippine study finds

Roxana Mehran, MD, receives the most prestigious award given by the European Society of Cardiology

World's first clinical trial showing lubiprostone aids kidney function

Capturing language change through the genes

Public trust in elections increases with clear facts

Thawing permafrost raised carbon dioxide levels after the last ice age

New DNA test reveals plants’ hidden climate role

Retinitis pigmentosa mouse models reflect pathobiology of human RP59

Cell’s ‘antenna’ could be key to curing diseases

Tiny ocean partnership between algae and bacteria reveals secrets of evolution

Scientists uncover cellular “toolkit” to reprogram immune cells for cancer therapy

Blocking protein control pathway slows rhabdomyosarcoma growth in mice

2026 Hertz Fellowship Application Now Open

The gut immune system is altered in mouse model of Alzheimer’s, providing a new target for therapeutics

ADHD drugs are being prescribed too quickly to preschoolers

UCLA scientists develop off-the-shelf immunotherapy for metastatic kidney cancer

Extreme heat linked to spike in domestic violence calls in New Orleans, study finds

Mount Sinai-Duke University study identifies DNA variants that increase testosterone production in PCOS patients

Physiology-guided complete revascularization in older patients with myocardial infarction

Metals and sulfate in air pollution mixture may contribute most to asthma hospitalizations

Understanding the profound yet hidden effects of neglect on white matter structures

SEOULTECH researchers develop revolutionary 3D-printed smart materials create high-performance pressure sensors for wearables

Pusan National University scientists develop self-deploying material for next-gen robotics

Remote screening for asymptomatic atrial fibrillation

Inflammation may explain why women with no standard modifiable risk factors have heart attacks and strokes

Unusual carbon dioxide-rich disk detected around young star challenges planet formation models

[Press-News.org] The sweet smell of success
Scents sell...