People To My Site Aims To Make Life Easier For Franchisors

CHICAGO, IL, July 22, 2011 (Press-News.org) Franchisors are constantly looking for ways to elevate their presence, raise their profile, and get that branding message out there. Unfortunately to build their business they also have to be careful of the natural pitfalls that come along. A new company to franchising, People To My Site, specializes in solutions for some of the most prevalent problems franchisors face.

Problem: Franchisor A has an unhappy franchisee who is now writing nasty things about the company on his individual website.
PTMS Solution: Provides from the beginning a website for each franchisee that incorporates franchise brand standards. Consistent content management is administered at the franchisor level and user access can be permitted or prohibited at the franchisor's discretion.
Problem: Franchisor B has a lack of local visibility on Internet search engines that allows obscure, mom-and-pop shops to enjoy revenue opportunities meant for your local franchisees.
PTMS Solution: Franchisee profile pages and sub-domains that become buried in the national franchisor website have no positive effect on local search results. PTMS provides and manages individual domains and locally optimizes web pages for each franchisee with an enhanced knowledge of how Google and other search engines operate.
Problem: Franchisor C lacks a dedicated digital marketing strategy and support system that ensures ongoing success beyond the program's launch.
PTMS Solution: Franchisees' focus should be on their business and trying to learn digital marketing. PTMS' dedicated customer support and strategy team is conjoined with each franchisee to manage ongoing search engine optimization, social media, paid advertising campaigns, and analysis. All analytics reports are combined and rolled up to the franchisor to ensure you have a comprehensive view of your system's digital marketing efforts and success.
Problem: Franchisor D has tried to develop a franchise web program and frustrated to find it's a huge undertaking and not something he has time to manage, let's the project float unfinished for a while which results in an outdated or non-existent digital marketing presence.
PTMS Solution: A well-designed, documented, and efficient process that walks a franchisor through the custom design and development phase in as little as 6 weeks. Upon approval, we require a 50-minute time investment from each franchisee and are able to complete the web program launch in 24 hours.

Franchisors can learn more about the company and its Digital Marketing Franchisee Platform at peopletomysite.com, by e-mailing info@peopletomysite.com, or by calling 614-452-8173.