From the press release archive
Science 2012-01-10 1 min read

ARIS Sport Reinvents the Wheel - Skateboard Carving Redesigned

Carving will never be the same now that ARIS Sport has 'reinvented' the wheel, engineering an entirely new way of motion as it relates to skateboarding.
Published 2012-01-10 · Original archive entry · Explore research explainers
ARIS Sport Reinvents the Wheel - Skateboard Carving Redesigned
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SAN FRANCISCO, CA, January 10, 2012

You've most likely have heard the jokes about reinventing the wheel, but now one company can seriously say that they did reinvent the wheel.

ARIS Sport has released a skateboard with their new wheel design. The new design is better for carving; curved wheels allow the skateboard deck to roll at extreme angles, allowing the rider to cut sharp right and left turns while maintaining balance and control of the skateboard even at low speeds.

The company has released a video of the design of the new skateboard, which you will find here: http://www.youtube.com/watch?v=wkJQdhkTJh0.

As for the company's first official comments regarding the new design:

"We have reinvented the wheel...Carving on a skateboard will never be the same. We have engineered an entirely new way of motion as it relates to skateboarding. Join our mailing list for first availability updates. Revolution in carving is imminent."

Website: http://www.arissport.com
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