DUBAI, UAE, January 30, 2012 (Press-News.org) As part of the Salon International de la Haute Horlogerie (SIHH), IWC Schaffhausen invited around 1,000 guests and journalists from all over the world to the launch of its new Pilot's Watch collection in Geneva. Under the motto "TOP GUN", and in the presence of celebrities like Cate Blanchett, Jean Reno, Ewan McGregor, Ronan Keating, sporting legends Boris Becker, Luís Figo and Zinedine Zidane as well as top model Adriana Lima, guests enjoyed an unforgettable gala evening rounded off with a performance from the legendary Bryan Ferry."Our aim this evening was to create an emotional experience for our guests, based on the story of our Pilot's Watches: a story that started in 1936 with the Special Pilot's Watch and has been part of IWC Schaffhausen's DNA ever since," said IWC CEO Georges Kern, who was the host for the evening. Around 100 international journalists were present as IWC's prominent friends and guests arrived on the red carpet: Hollywood celebrities like Cate Blanchett, Jean Reno, Ewan McGregor and film director Marc Forster as well as sporting legends Boris Becker, Luís Figo and Zinedine Zidane honoured the Schaffhausen based manufacturer with their presence at the "TOP GUN" gala event. Singer Ronan Keating, top model Adriana Lima and gallery owner Tim Jefferies also took this unique opportunity to plunge into the world of the Pilot's Watches.
Palexpo Hall 1 in Geneva's exhibition complex was virtually unrecognizable. Around 1,000 guests from all over the world gathered aboard the replica aircraft carrier IWC 12. The reason for the spectacular backdrop was the newly launched Pilot's Watches from IWC, primarily the TOP GUN and TOP GUN Miramar formations, which are dedicated to the legendary elite flying school. Check-in was handled by ground crew in white dress uniforms, while other personnel, sporting authentic flight-deck gear, coordinated the evening. Actress Rosamund Pike and singer Aloe Blacc mingled with astonishing interior design.
A superlative exhibition, even for VIPs IWC's exhibition stand at this year's Salon International de la Haute Horlogerie is another outstanding achievement: a highly detailed aircraft carrier, which spans 900 m2 and features a command centre structure, flight deck, steam catapult, hangar, flight control and pilot's locker room. In a relatively small space, IWC succeeds in creating an uncannily authentic atmosphere using specially selected details and decorative elements for the launch of the new IWC Pilot's Watches. Taking centre stage is a full-scale cockpit section of a modern naval jet, which contains a flight simulator waiting to treat interested visitors to an airborne experience of a very special kind. Naturally, Friends of the Brand like Jean Reno, Ronan Keating, Marc Forster and Arsène Wenger as well as other celebrities were happy to let IWC CEO Georges Kern show them around the fabulous exhibition stand before going off to enjoy the gala evening.
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Iwc Schaffhausen Gala Attracts Top Celebs From Sports, Cinema And High Society
As part of the Salon International de la Haute Horlogerie (SIHH), IWC Schaffhausen invited around 1,000 guests and journalists from all over the world to the launch of its new Pilot's Watch collection in Geneva.
2012-01-30
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[Press-News.org] Iwc Schaffhausen Gala Attracts Top Celebs From Sports, Cinema And High SocietyAs part of the Salon International de la Haute Horlogerie (SIHH), IWC Schaffhausen invited around 1,000 guests and journalists from all over the world to the launch of its new Pilot's Watch collection in Geneva.