SAN DIEGO, CA, February 24, 2012 (Press-News.org) Cogent Road, a provider of innovative cloud-based mortgage technologies, has introduced GravityTM, the first mortgage-specific CRM/Lead Management System that helps loan officers obtain a loan commitment in a single call.
Gravity is the only cloud-based CRM/lead management system fully integrated with credit, 1003, FHA Scorecard, a pricing engine (Price My Loan), loan comparison tools and anti-steering disclosure, allowing loan originators to take a complete application, select and price a loan, accurately discuss financial benefits and qualify borrowers in one call. Gravity's diverse series of tools ensures that loan officers can be confident presenting prospects with an accurate pre-qualification; ultimately resulting in significant time efficiencies and the potential of improved closing ratios.
"Gravity is the result of over a decade of experience creating mortgage specific software applications," said William DiPaolo, Cogent Road's CEO. "The outcome is a CRM/LMS that helps loan officers close faster, manage open opportunities easily and capture new leads from more sources."
After using customized Interview Wizards to capture a prospect's basic application data, the loan originator provides a real-time comparison of the financial benefits of up to three different loan choices. Interactive charts help the applicant visualize the savings gained over specific time periods, as compared to their current loan. The prospect receives a full color summary of the loan program options, along with the loan officer's photo and contact information. When necessary, loan officers can also create multiple 1003s with up to five different borrowers on a single application.
"Our experience working with third-party systems helped us integrate FHA Scorecard and the Price My Loans pricing engine seamlessly into Gravity," DiPaolo said. "Loan officers can easily retrieve accurate FHA eligibility and loan pricing options while on a single call with the applicant. The goal is to help them gain commitment and lock up the lead as soon as possible."
If for some reason the applicant is unable to continue with the initial call, a single click creates a secure, private labeled web-based application that the borrower may finish later. Once the application is complete, the lead is updated with the new information and the loan officer is notified via e-mail.
A special feature is the ability to create unlimited, fully customized Internet-based lead capture forms. These lead capture forms are accessible from any Internet-enabled source and help generate new leads from webpages, Facebook, Twitter, blogs, e-mail signatures and more.
Gravity allows full customization of lead distribution criteria to ensure the right loan originator receives the correct leads, based on seniority, location and any other custom factors. Managers can monitor the status of all leads and the overall performance by loan officer, branch office, division and region.
As with all Cogent Road technology solutions, Gravity is cloud based and secured in Cogent Road's SAS 70 compliant data center that undergoes annual third-party security audits. The data center is staffed 24/7 and contains biometric scanning, a waterless fire prevention system, a 100 percent uptime guaranty and multiple redundancies.
For additional details and video demos of Gravity, visit www.cogentroad.com.
San Diego-based Cogent Road provides enterprise-wide, cloud applications for the mortgage industry. Solutions such as Funding Suite Credit Report Management, GRAVITY CRM/Lead Management and Roohmz Mortgage Loan Production System are used by more than 14,000 mortgage originators and lenders nationwide. For more information about Cogent Road, visit www.cogentroad.com.
Cogent Road Introduces Gravity - a Mortgage Specific CRM/Lead Distribution System to Price and Pre-Qualify Leads in One Call
With over a decade of experience creating enterprise software for the mortgage industry Cogent Road introduces GRAVITY - the only CRM / Lead Management System with credit reports, fully integrated loan pricing engine, FHA scorecard, and more.
2012-02-24
ELSE PRESS RELEASES FROM THIS DATE:
Study: Nation's urban forests losing ground
2012-02-24
WASHINGTON, Feb. 23, 2012 – National results indicate that tree cover in urban areas of the United States is declining at a rate of about 4 million trees per year, according to a U.S. Forest Service study published recently in Urban Forestry & Urban Greening.
Tree cover in 17 of the 20 cities analyzed in the study declined while 16 cities saw increases in impervious cover, which includes pavement and rooftops. Land that lost trees was for the most part converted to either grass or ground cover, impervious cover or bare soil.
Of the 20 cities analyzed, the greatest percentage ...
Obesity may modify the association between alcohol consumption and the risk of colorectal cancer
2012-02-24
A case-control study from Newfoundland/Labrador has reported that greater alcohol intake may increase the risk of colorectal cancer (CRC) among obese subjects, but not among non-obese subjects. This is not a particularly large study, and only 45-60% of subjects who were recruited by telephone ended up providing data. Further, it is a case-control comparison, rather than a cohort analysis, making bias in the results more likely.
In this study, there was no relation of alcohol with the risk of CRC when considering the entire population. However, when subjects were ...
Making droplets drop faster
2012-02-24
CAMBRIDGE, Mass. — The condensation of water is crucial to the operation of most of the powerplants that provide our electricity — whether they are fueled by coal, natural gas or nuclear fuel. It is also the key to producing potable water from salty or brackish water. But there are still large gaps in the scientific understanding of exactly how water condenses on the surfaces used to turn steam back into water in a powerplant, or to condense water in an evaporation-based desalination plant.
New research by a team at MIT offers important new insights into how these droplets ...
Transforming computers of the future with optical interconnects
2012-02-24
WASHINGTON, Feb. 23— In order to build the next generation of very large supercomputers, it's essential that scientists and engineers find a way to seamlessly scale computation performance without exceeding extraordinary power consumption. It is widely agreed that the major challenge to scaling future systems will no longer be the CMOS (Complementary Metal–Oxide–Semiconductor) integrated circuit technology but rather the data movement among processors and memory. The rapidly evolving technology of photonic interconnects promises to deliver this increase in computing capabilities ...
Human population the primary factor in exotic plant invasions in the United States
2012-02-24
Extensive ongoing research on biotic invasions around the world constantly increases data availability and improves data quality. New research in the United States shows how using improved data from previous studies on the establishment of exotic plant species changes the understanding of patterns of species naturalization, biological invasions, and their underlying mechanisms. The study was published in the open access journal NeoBiota.
Over the centuries, people brought uncounted numbers of nonnative or exotic plant species to the United States for a range of purposes. ...
New study shows promise for analyzing bladder pain syndrome
2012-02-24
LEXINGTON, Ky. (Feb. 23, 2012) -- A pilot study led by University of Kentucky researchers shows that the gene expression analysis of urine sediment could provide a noninvasive way to analyze interstitial cystitis in some patients.
Interstitial cystitis, also known as bladder pain syndrome, is a debilitating disease of the urinary bladder. The disease can occur with or without bladder ulcers (called Hunner lesions). Interstitial cystitis is a difficult disease to study because animal models are limited, and human patients cannot ethically be subjected to invasive research ...
Voters overrate favorite candidates
2012-02-24
EVANSTON, Ill. --- If your political candidate of choice falls behind in the polls, will you lose faith in his ability to win? Probably not. A new study from Northwestern University suggests that people tend to believe that their preferred candidate will win an election, no matter what the polls predict.
The study was published Feb. 21 in the Proceedings of the National Academy of Sciences journal.
"People thought their preferred candidate had a higher chance of winning, in every election, no matter in which state they live, no matter who was running, no matter which ...
Study: Impulsive kids play more video games
2012-02-24
WASHINGTON – Impulsive children with attention problems tend to play more video games, while kids in general who spend lots of time video gaming may also develop impulsivity and attention difficulties, according to new research published by the American Psychological Association.
"This is an important finding because most research on attention problems has focused on biological and genetic factors rather than on environmental factors," said Douglas A. Gentile, PhD, of Iowa State University and lead author of the study published this week in the debut issue of APA's journal ...
Brandworkz to Unveil Latest Software Release Version 5.0 at TFM&A
2012-02-24
The latest edition of Brandworkz, Version 5.0 is to be revealed at marketing technology exhibition, TFM&A at Earls Court 2, London on 28 & 29 February.
Brandworkz brand management technology is further strengthened with this major release. Brandworkz 5.0 gives brand and marketing managers more tools than ever before to manage their brands efficiently, increase brand consistency and grow their businesses. With new features integrated with existing modules in the software such as Digital Asset Management, the package is now second to none.
Powerful new features ...
Burning calories at the gym avoids burnout at work
2012-02-24
Obesity can be a dangerous risk to our physical health, but according to a Tel Aviv University researcher, avoiding the gym can also take a toll on our mental health, leading to depression and greater burnout rates at work.
Dr. Sharon Toker of TAU's Recanati Faculty of Management, working with Dr. Michal Biron from the University of Haifa, discovered that employees who found the time to engage in physical activity were less likely to experience a deterioration of their mental health, including symptoms of burnout and depression. The best benefits were achieved among ...
LAST 30 PRESS RELEASES:
Police officers face twice the risk of traumatic brain injuries and PTSD, survey finds
Patrick Tan appointed as Duke-NUS Dean to lead next era of medical innovation and education
Development of a novel modified selective medium cefixime–tellurite-phosphate-xylose-rhamnose MacConkey agar for isolation of Escherichia albertii and its evaluation with food samples
KIST develops full-color-emitting upconversion nanoparticle technology for color displays with ultra-high color reproducibility
Towards a fully automated approach for assessing English proficiency
Increase in alcohol deaths in England an ‘acute crisis’
Government urged to tackle inequality in ‘low-carbon tech’ like solar panels and electric cars
Moffitt-led international study finds new drug delivery system effective against rare eye cancer
Boston stroke neurologist elected new American Academy of Neurology president
Center for Open Science launches collaborative health research replication initiative
Crystal L. Mackall, MD, FAACR, recognized with the 2025 AACR-Cancer Research Institute Lloyd J. Old Award in Cancer Immunology
A novel strategy for detecting trace-level nanoplastics in aquatic environments: Multi-feature machine learning-enhanced SERS quantification leveraging the coffee ring effect
Blending the old and the new: Phase-change perovskite enable traditional VCSEL to achieve low-threshold, tunable single-mode lasers
Enhanced photoacoustic microscopy with physics-embedded degeneration learning
Light boosts exciton transport in organic molecular crystal
On-chip multi-channel near-far field terahertz vortices with parity breaking and active modulation
The generation of avoided-mode-crossing soliton microcombs
Unlocking the vibrant photonic realm: A new horizon for structural colors
Integrated photonic polarizers with 2D reduced graphene oxide
Shouldering the burden of how to treat shoulder pain
Stevens researchers put glycemic response modeling on a data diet
Genotype-to-phenotype map of human pelvis illuminates evolutionary tradeoffs between walking and childbirth
Pleistocene-age Denisovan male identified in Taiwan
KATRIN experiment sets most precise upper limit on neutrino mass: 0.45 eV
How the cerebellum controls tongue movements to grab food
It’s not you—it’s cancer
Drug pollution alters migration behavior in salmon
Scientists decode citrus greening resistance and develop AI-assisted treatment
Venom characteristics of a deadly snake can be predicted from local climate
Brain pathway links inflammation to loss of motivation, energy in advanced cancer
[Press-News.org] Cogent Road Introduces Gravity - a Mortgage Specific CRM/Lead Distribution System to Price and Pre-Qualify Leads in One CallWith over a decade of experience creating enterprise software for the mortgage industry Cogent Road introduces GRAVITY - the only CRM / Lead Management System with credit reports, fully integrated loan pricing engine, FHA scorecard, and more.