Second Wind Takes Certified Account Executive College To Chicago, IL, April 17-18, 2012

Second Wind's Certified Account Executive College can make you a better account executive in just two days.

2012-04-05

WYOMISSING, PA, April 05, 2012 (Press-News.org) "As the economy moves into recovery, company marketing budgets will begin to open up. Advertising and marketing firms need to position their people and business strategies to take advantage of the resurgence in marketing activity," said Laurie Mikes, COO of Second Wind, a leading content, advice and service provider dedicated to the advertising and marketing industry. "Retaining accounts, picking up new accounts, successful strategic planning and writing winning new business proposals are critical to midsize and small advertising agencies, especially as the recession mindset recedes and companies reinvest in marketing services."

An excellent way to learn or hone those skills is by attending one of the industry's most popular seminars, Second Wind's Account Executive College in Chicago from April 17-18, 2012. The college includes two, information-packed sessions covering the account service process; changing technologies that enhance client collaboration; profitable estimating and more efficient production systems; fostering partner relationships with clients; responding to RFPs; proposal formats; winning a pitch in the first 10 minutes; account planning and the rise of "connection planning"; and leveraging research to provide insights into consumer behavior and influences.

"As our industry shifts from defense back to offense, it is important to prepare personnel for client demands, including new media skills, deeper customer engagement tactics and higher-level strategic and creative thinking," said Mikes. "Second Wind and its subscribers are responding to these shifts and helping each other to become more competitive and more successful. We anticipate a strong fourth quarter, but agencies must set the stage for improved business performance now."

Those attending all three Certified Account Executive College sessions are eligible to become Certified Agency Account Managers (CAAM) by completing a short, post-session exam.

The college will be held at The Gleacher Center, with daily sessions from 8 a.m. to 5 p.m. It is structured for agency owners, account supervisors, account executives and account planners.

The Chicago seminars are open to Second Wind members and non-members. The cost is $1,050 for members and $1,375 for non-members. Related training materials—DVDs, books, manuals, webcasts and white papers—are available at http://www.secondwindonline.com.

For the latest information or to register for the September Account Executive College, visit http://www.secondwindonline.com/seminars send an email to seminars@secondwindonline.com or call 610-374-9093.

Second Wind provides world-class content, consulting services, and training with a focus on their community of ad agencies, graphic design firms and related marketing organizations. Second Wind has offered professional advertising training seminars since 1988 and initiated its Certified Seminar Program for advanced level training in 2005. These annual seminars incorporate expertise gained in training more than 15,000 agency people over 20 years.

Contact: Laurie Mikes: 610-374-9093 or laurie@secondwindonline.com

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