Brianna Ladapo Critiques New A&P Marketing Campaign
A&P, through a new marketing campaign wants to highlight its vision to be the number one food and drug store. Marketing specialist Brianna Ladapo thinks the campaign will bring successful results to A&P and inspire others to do the same.
NEW YORK, NY, June 14, 2012
Great Atlantic & Pacific Tea Company (A&P) President and Chief Executive Officer Sam Martin is featured in the company's new marketing campaign, according to a Wall Street Journal article. The campaign pushes A&P's vision to be the top neighborhood food and drug store with better services, products and value. Communications and marketing professional Brianna Ladapo believes the campaign will appeal to A&P customers."The campaign's theme, 'Shopping just got a whole lot better,' is relatable to customers," Brianna Ladapo said. "When I go into any store, I want it to be fully stocked, presentable and easy to maneuver. It's also important that customer service representatives are present and able to help me with questions or concerns."
For the first time, the new marketing campaign will reach all A&P, The Food Emporium, Pathmark, Superfresh and Waldbaum's stores. Tim O'Boyle, Executive Vice President of Merchandising, Marketing and Supply and Logistics at A&P, said, "We chose Sam to be featured in our ads so that he could share his passion of a better shopping experience with our customers and help them see why coming to our stores is better than ever before."
To spread the word, the campaign started using in-store signage, direct mail and digital search components last month. Television commercials with Martin begin airing May 10 on select networks and cable stations, like HGTV, E! and The Food Network. A&P has also revamped its website to match the new marketing campaign.
As part of the marketing initiative, A&P added a new line of bakery items with gluten-free products; chicken, turkey and beef products raised humanely on family farms; top-quality Angus beef at low prices; and in-store shopping tips promoting healthier living. Several Pathmark and The Food Emporium stores have been renovated this past year and plans are in the works to remodel more in the future.
Brianna Ladapo notes that adding these new components makes A&P stand out among the competition. "In today's society, people are striving to be healthier," she said. "They want fresh, local produce. They are reading labels, counting calories, and being more conscious of what goes into their bodies. A&P is wise to make this information available to its customers."
ABOUT:
Brianna Ladapo is a marketing and communications specialist who is knowledgeable about healthy living. Her experience in the marketing sector has given her insight into the use of analytics and other measurements and helped contribute to the industry's development throughout the years. In addition, Brianna Ladapo enjoys the vegan lifestyle and teaching Nia. She has been published on Livestrong.com and NationalGeographic.com.
Website: http://briannaladapo.com/