Moneyonthego.net: Brick and Mortar Stores Now Catering to Online Shoppers

ST. PETERSBURG, FL, July 25, 2012 (Press-News.org) Online shopping has become an important part of the retail industry, providing consumers with a level of convenience and breadth of options never before available. The New York Times reports that, in an effort to compete with online retailers, brick and mortar retailers are revamping their stores to provide support to online consumers. Moneyonthego.net believes that this new trend in traditional shopping further highlights the degree to which online shopping has become rooted in contemporary society.

According to the article, brick and mortar stores have lost millions of dollars to Internet-based retailers. The practice of showrooming, in particular, has hit the traditional retail industry hard. When consumers showroom, they research the products they are looking for in traditional stores then purchase them online, where they often get better prices. Best Buy took a stand against showrooming by changing its bar codes, disenabling shoppers from scanning them and conducting a price comparison on the spot, but the practice is still damaging to the traditional retail industry.

To fight back, large retailers, such as Wal-Mart, Macy's, Sears, and Best Buy, are providing online shoppers with valuable resources at their brick and mortar locations. The establishment of Web return centers, online order pickup locations, and cash payment offices for purchases made on the Internet are aiming at maintaining brand loyalty while adapting to the online shopping trend.

Joel Anderson, the CEO of Walmart.com's United States division, comments: "We are living in the age of the customer, and you can either fight these trends that are happening--showrooming is one--or you can embrace them. We have a lot of assets, but they're only assets if you embrace the trends of the customers."

Moneyonthego.net, a member-based online shopping community, believes this change in strategy on behalf of brick and mortar retailers reveals how important online shopping has become to today's retail market--and the economy as a whole. Moneyonthego.net provides the same degree of services that these physical retail locations do, yet at a higher level of convenience. Additionally, Moneyonthego.net and other Internet-based retailers offer more flexible payment options and membership incentives.

ABOUT:

Moneyonthego.net is an online shopping website that provides its members with easy access to upwards of 80,000 products. These products are listed in the organization's online Rewards Mall, which is open to its members. Every Moneyonthego.net member receives a $2,500 shopping credit, which can be used for the purchase of the items in the Rewards Mall. Additionally, Moneyonthego.net members receive a Prepaid MasterCard. This card accumulates a Reward Point for each dollar that members load onto it. Members can redeem up to 1,000 of their Reward Points per month through their Reward Mall purchases.

To learn more about Moneyonthego.net, membership options, and how to become a member, visit www.moneyonthego.net.