Auntie Anne's Pretzels to PilotInnovative CampaignCoupling Mobile Advertising with Real-Time Redemption Analytics

Millennial Media and SparkflyPartner toEnable Campaign Point-of-Sale Tracking Down to Item Level

2012-07-28

ATLANTA, GA, July 28, 2012 (Press-News.org) Auntie Anne's Pretzels, the world's largest soft pretzel franchise,is partneringwith The Coca-Cola Company, Millennial Media (NYSE: MM) and SparkflyIncto pilot a mobile advertising campaign that will offer consumers a mobile deal that can be measured and tracked seamlessly through the point of sale, down to specific consumer purchases at the item level.

The mobile ad campaign will be running during the heart of Back-to-School shopping season. The mobile ad creative will test different combinations of Auntie Anne's and Coke itemsfor purchase at ten Atlanta-area Auntie Anne's locations, and each ad unit will contain a unique redemption code from Sparkfly that enables the item-level tracking of individual consumer sales and the revenue impact of the promotion.

Heather Neary, Auntie Anne's Chief Marketing Officer said, "One of the primary benefits of the partnership is to track an offer from the onset to point of purchase. Not only can we measure how effective individual offers are, but we can analyze the performance of individual display units. We have never been able to measure either of these before, and it's a solution that we can see taking us into the future. Being able to have a program that can reward new and loyal customers with offers that they want and will redeem, is an extreme benefit to both the consumer and Auntie Anne's."

Point of sale redemption and data tracking is powered by Sparkfly's patented software platform and enabled through integration with major point of sale systems across retail locations. In combination with Millennial Media's advertising analytics, for the first time, Coca-Cola and Auntie Anne's will get a holistic view of their advertising campaign with data such as how often ads were viewed and redemption data down to item-level detail.

Consumers who receive the ads will be able to instantly redeem their coupon at checkout, and will also have the ability to save the deal for later. If a user chooses to save the deal, they will receive a SMS message with a link to the redemption code that can then be used at any time during the promotional period.

"In partnership with Millennial Media, we have solvedthe long-time digital advertising dilemma of how to track an ad's impact on consumer purchases at the retail point of sale," said Catherine Tabor, CEO, Sparkfly Inc.

This campaign is running exclusively on the Millennial Media platform, providing Coke and Auntie Anne's the ability to reach consumers on over 7,000 devices across more than 30,000 mobile apps.

"Marketers areshifting local market advertising spend into mobile and are driving real world value in a way not possible with more traditional channels, " said Marcus Startzel, GM, North America at Millennial Media. "Mobile provides brands new levels of immediacy and relevancy, and with advanced audience targeting, marketers can be sure they are reaching the right consumers at the right place and time."

About Auntie Anne's
Auntie Anne's Inc. is the world's largest franchisor of hand-rolled soft pretzels, supporting more than 1,170 Auntie Anne's Pretzels locations worldwide. The concept mixes, twists, and bakes pretzels to golden brown perfection in full view of customers. Auntie Anne's is committed to pretzel perfection by guaranteeing you will love its pretzels or they will replace them with ones that you do. For more information about Auntie Anne's Inc., visit http://www.auntieannes.com, http://www.facebook.com/AuntieAnnesPretzels, or http://www.twitter.com/AuntieAnnes.

About Millennial Media
Millennial Media is the leading independent mobile advertising platform company. Our technology, tools and services help app developers and mobile website publishers to maximize their advertising revenue, acquire users for their apps and gain insight about their users. We offer advertisers significant audience reach, sophisticated targeting capabilities and the ability to deliver rich and engaging ad experiences to consumers on their mobile connected devices. Visit http://www.millennialmedia.com for more information.

About Sparkfly
Founded in 2001, Sparkfly enables manufacturers and retailers to deliver item-level promotions anywhere on the mobile web and to track their redemption at the physical point of sale. Because of its integration across many leading point of sale platforms, Sparkfly provides marketers the first-time ability to tie full basket transaction detail back to an individual promotion and consumer. Sparkfly is a privately held company headquartered in Atlanta, GA. For more information, visit http://www.sparkfly.com or e-mail us at info@sparkfly.com.

ELSE PRESS RELEASES FROM THIS DATE:

American Red Cross Chooses Christie for Emergency Operations Center

2012-07-28

Christie is proud to be part of the American Red Cross' "Prepare SoCal" campaign, which aims to prepare Southern California businesses and households for natural disasters such as earthquakes, floods and other emergencies. Through its contribution of four Christie LWU420 3LCD digital projectors for the American Red Cross' Orange County Region Emergency Operations Center (EOC), Christie will be powering real-time emergency information during disasters. The American Red Cross Orange County EOC serves three counties (Orange, Riverside and San Bernardino); an area ...

West Michigan Symphony to Perform Two Free Summer Concerts

2012-07-28

As part of its ongoing effort to reach a large and diverse regional audience, West Michigan Symphony will present two free outdoor concerts on Thursday, Aug. 23, in Fremont, and Friday, Aug. 24, in Spring Lake. Both concerts start at 7 p.m. The concerts will feature compositions by such popular composers as Bartok, Tchaikovsky and Sibelius, patriotic favorites such as "The Star Spangled Banner" and "Stars and Stripes Forever," and selections from Tchaikovsky's "Swan Lake Suite." There is no charge to attend either performance. A pre-concert ...

JDog Junk Removal Helps Soldiers Become Entrepreneurs

2012-07-28

It's a job that's well-suited to soldiers, combining trust, teamwork and a strong work ethic. JDog Junk Removal is looking for a few good men and women to run their own junk removal franchise, and it's searching for these entrepreneurs exclusively within the ranks of America's veteran and active military personnel. With the unemployment rate for Iraq and Afghanistan-era veterans at 9.5 percent, compared to 8.2 percent rate nationwide, JDog Junk Removal offers a solution to veterans who are looking for work, transitioning into the labor market or want an alternative ...

Rainmaker Revenue Management Solution Secures Key Endorsement

2012-07-28

Nearly 18 months ago, Treasure Island Hotel Casino in Las Vegas implemented The Rainmaker Group's Revenue Management software solution, GuestREV , to serve as an important tool for maximizing profitability across its 2,900-room enterprise. After using the system for the last year and half, officials of the largest privately held casino in Las Vegas are pleased with the results. "It's a great tool for yield management," said Najam Khan, executive vice president and general manager of Treasure Island Las Vegas. "As a user, you still need to be able to think ...

Auramist Invites Consumers to Meet Milo

2012-07-28

Auramist, producer of patented cooling solutions, today announces the release of its Milo 18" Misting Fan. The Milo joins Auramist's successful product line of misting fans and serves as the only model with a self-contained reservoir, allowing up to five hours of uninterrupted use, and utilizes less power and energy then traditional solutions. Consumers across the county can now enjoy more activities outdoors without the worry of becoming overheated. The debut of the Milo comes just in time as temperatures continue to rise across the country. "Auramist is committed ...

Eric Duckers, M.D., Joins Okyanos Heart Institute Medical Advisory Council

2012-07-28

Okyanos Heart Institute (http://www.okyanos.com/), which brings a new standard of care and a better quality of life to patients with coronary artery disease (CAD) using cardiac cell therapy, has announced the expansion of its medical advisory council with the addition of Eric Duckers, M.D., Ph.D., FESC, FACC. Dr. Duckers serves as an interventional cardiologist and the head of the Molecular Cardiology Laboratory at the Thoraxcenter, Erasmus University Medical Center Rotterdam in the Netherlands. He is the principal investigator of the ADVANCE trial, which treats patients ...

Stewart Engineering Relocates Material Testing Laboratory

2012-07-28

Robert Macia, president of Stewart Engineering (http://www.stewart-eng.com), has announced that the firm has relocated their material testing laboratory to a new 3,000 square-foot facility located at 2201 Brentwood Road in Raleigh. Stewart Engineering offers in-house construction material testing services to provide owners and contractors with testing and special inspections during the construction phase of projects. Under the leadership of Don Brown, PE LEED AP, construction services department manager, this new laboratory will test soil, concrete, asphalt, spray-applied ...

Voices of September 11th Partners with 2X Software to Deliver a Private Cloud Solution to 14,000 Members Across the Globe

2012-07-28

Voices of September 11th (VOICES) has partnered with 2X Software to deliver a Private Cloud solution to more than 14,000 registered members worldwide using 2X ApplicationServer XG http://www.2x.com/applicationserver/. In 2006, VOICES launched the 9/11 Living Memorial Project which commemorates the almost 3,000 lives lost on 9/11 and documents the accounts of rescue workers and survivors. Today the 9/11 Living Memorial archive includes an extensive collection of over 60,000 items which will continue to expand. This digital content will be featured at the 9/11 Museum. ...

TargetGov's "Women in Government Contracting" Webinar Available Online

2012-07-28

"Women in Government Contracting," a new Webinar by TargetGov President Gloria Larkin is now available online for free download. Broadcast live at 1:00PM EST Wednesday, July 24, the webinar focused primarily on Women Owned Small Businesses (WOSB) and how they can more effectively market to the Federal Government. Monica Randall, owner of The Randall Group and a former Business Consultant at the U.S. Small Business Administration, was a guest speaker along with Christine Demas, former executive director at Fort Detrick Alliance, Vice President at BSMG, and President ...

William Peace University Names Korrel Kanoy, Ph.D., Professor Emeritus

2012-07-28

William Peace University (http://www.peace.edu), a private four-year university located in downtown Raleigh, has announced that Korrel Kanoy, Ph.D., director of institutional research and professor of psychology, has been named professor emeritus, following the unanimous approval of the university's board of trustees. With more than 30 years of higher education experience, Kanoy has previously served as faculty member, associate dean of academic affairs, dean of academic affairs and chairperson of numerous campus and educational committees. As director of institutional ...

LAST 30 PRESS RELEASES:

Scientists trace microplastics in fertilizer from fields to the beach

The Lancet Obstetrics, Gynecology, & Women’s Health: Taking paracetamol during pregnancy does not increase risk of autism, ADHD or intellectual disabilities, confirms new gold-standard evidence review