Rainmaker Revenue Management Solution Secures Key Endorsement

Treasure Island: GuestREV a 'great tool for yield management'

2012-07-28

CINCINNATI, OH, July 28, 2012 (Press-News.org) Nearly 18 months ago, Treasure Island Hotel Casino in Las Vegas implemented The Rainmaker Group's Revenue Management software solution, GuestREV , to serve as an important tool for maximizing profitability across its 2,900-room enterprise. After using the system for the last year and half, officials of the largest privately held casino in Las Vegas are pleased with the results.

"It's a great tool for yield management," said Najam Khan, executive vice president and general manager of Treasure Island Las Vegas. "As a user, you still need to be able to think critically, but the system's capacity to factor in competitor rates and suggest optimal room rates to maximize revenue is one of its best features."

The level of integration between GuestREV and the LMS property management system by Agilysys was a key factor in Treasure Island's decision to choose the Rainmaker system. The ability, in realtime, to provide the best rate based on total guest value, via the integration between GuestREV and LMS, ensures that rooms are always available for the most valuable guests, without sacrificing the guest experience.

Rainmaker's GuestREV system enables casino hotels to:
• Accurately forecast guest value across all revenue streams within a casino enterprise
• Leverage cyclical patterns to optimize revenue and profitability
• Maximize the value of demand during peak travel times

Used to manage over 100,000 rooms for leading casino hotel organizations, GuestREV is the only revenue management system that considers Total Guest Value when determining optimal rates and availability. Total Guest Value includes not only hotel room revenues, but potential revenue from gaming, food and beverage, spa, and other significant profit centers. The system also analyzes and factors in local influences such as holidays and city-wide events into the forecasted demand in order to recommend optimized rates for each guest segment.

About Rainmaker
The Rainmaker Group is the market leader in profit optimization solutions for the Gaming & Hospitality and Multifamily Housing industries. Rainmaker software, coupled with professional business consulting services, helps operators of casino hotels and other hospitality enterprises secure the most valuable customers to increase their profitability and enables multifamily housing operators to maximize revenue from apartment leases. Rainmaker is a Microsoft Gold Certified Partner and leverages cutting-edge research in order to bring customers the most sophisticated solutions to their revenue management challenges. Adopted by industry leaders and niche players alike, Rainmaker solutions provide clients a strategic advantage in achieving the highest profitability from their assets. Gaming/Hospitality clients include leading casino/hotel organizations such as Atlantis The Palm Dubai, Caesars Entertainment, MGM Resorts International, Omni Hotels & Resorts, Revel, Wynn Las Vegas and many others. Multifamily housing clients include leaders such as Archstone, AvalonBay Communities, Equity Residential, Gables Residential, Post Properties, Mid-America Apartment Communities and more. Headquartered in northern Atlanta, GA, Rainmaker is an innovator and thought leader in the highly specialized revenue optimization field. In 2011, Inc. magazine ranked Rainmaker among America's top 5,000 fastest growing, privately held companies. For more information, visit http://www.LetItRain.com.

About Treasure Island Las Vegas
Treasure Island (TI) Hotel Casino Las Vegas is a privately owned hotel and casino on the legendary Las Vegas Strip. At nearly 3,000 rooms, it remains the only major property to claim that unique position. Home to headline entertainment, The Sirens of TI and the original Cirque du Soleil show, Mystère, Treasure Island offers entertainment and dining options for the most discriminating of taste. For more information about Treasure Island, visit http://www.treasureisland.com.

Company Contacts:
The Rainmaker Group
Nancy Nevins, Director of Marketing
(678) 578-5728
nnevins@LetItRain.com

Treasure Island Hotel Casino Las Vegas
Michelle Knoll, Sr. Vice President - Communications
(702) 894-7589
mknoll@treasureisland.com

Media Contact:
Greg Houston, Principal
DeanHouston, Inc.
(513) 421-6622
ghouston@deanhouston.com

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