SAUSALITO, CA, August 08, 2012 (Press-News.org) Angelsmith, a digital marketing agency, today announced its analysis of the company's first Influential Dining Survey and the development of the Dining Decision Ecosystem, a framework that provides insight into how and what most influences diners when selecting restaurants.
The survey revealed that consumers rely on a series of crucial steps before making a dining decision. In approximately 8 out of 10 times (80.1%), a personal word of mouth recommendation is supplemented with additional research.
Respondents were asked to rank the most important places they use for additional restaurant research after receiving a recommendation from a friend. User generated review sites (27.7%) and the restaurant's website (27%) were in a near statistical tie as the most important places consumers turn. Other friends (25.2%) and food blogs (16.4%) were ranked as the second most important places for additional restaurant research.
All of these pieces work together to move the consumer from the consideration phase to their ultimate dining decision.
Based on the survey results, The Dining Decision Ecosystem outlines the symbiotic relationship between awareness, trial and recommendation, and validation in the consumer's process. If any of these elements are missing, restaurants run the risk of losing out on gaining new customers.
A. Awareness: Earned and paid media drive awareness for those consumers who are passionate early adopters of restaurant and food review content.
B. Trial & Recommendations: Family, friends and co-workers with both the personal experience and / or the information to pass along recommendations. This phase is where awareness can rapidly accelerate through social circles and the recommended restaurants become part of a larger consideration set with other dining options.
C. Validation: User-generated review sites, bloggers, and restaurant websites sway undecided consumers and legitimize final decisions. If the recommendation isn't validated by external sources, the restaurant can be vetoed.
"The dining influence survey puts data behind what could be considered the dark art of restaurant marketing," said Carin Galletta Oliver, Chief Innovation Officer at Angelsmith and the survey's primary analyst. Oliver adds, "The Dining Decision Ecosystem was developed to illuminate the top contributing factors and the crucial steps that need to take place before a consumer parts with their dining dollars."
Although there were varying degrees of influence cited, regardless of dining frequency, nearly 8 or 10 (79.5%) of survey respondents reported influencing their friends, family, and co-workers. This eye-opening statistic demonstrates that just about anyone can influence a dining decision within their social group.
Dining out is a commonality shared by most people, therefore both passive and active recommendations are exchanged frequently as a natural part of daily social interaction. Tips about new restaurants flow from passive conversations but Angelsmith's survey uncovered a subset of highly influential diners who are responsible for active recommendations.
This subset, comprised of 15.3% of respondents, reported that they were 'always asked' for restaurant recommendations from friends. Everyone in this subset reported influencing their friends' dining decisions and nearly more than 9 out of 10 (98.6%) reported being actively sought for restaurant recommendations.
Additional data and analysis from the dining survey can be found at http://www.angelsmith.net/blog/groundbreaking-survey-reveals-how-dine ... estaurants
Survey Methodology
The first Influential Dining Survey was conducted by Ink Foundry, a word of mouth marketing agency, in the first quarter of 2012 and tallied results from the more than 500 restaurant and food bloggers, restaurant influencers and frequent diners associated with the agency. Survey analysts include Carin Galletta Oliver, William 'Bill' Freed and Ryan Owens. The survey was delivered to select individuals in Ink Foundry's email databases and through social media channels. The digital survey was hosted on SurveyMonkey.com and was designed to provide a better understanding of how diners make restaurant decisions. Prizes were given to randomly selected survey participants.
Website: http://www.angelsmith.net
Angelsmith's Groundbreaking Survey Reveals How Diners Choose Restaurants
Word-of-mouth recommendations require additional validation.
2012-08-08
ELSE PRESS RELEASES FROM THIS DATE:
Rutgers-Camden genetics researcher receives NSF CAREER Award
2012-08-07
CAMDEN – A top national award for promising research scientists has been presented to Princeton resident Nir Yakoby, an assistant professor of biology at Rutgers University–Camden.
Yakoby has received a prestigious CAREER Award from the National Science Foundation. The five-year, $686,544 award, which is reviewed and renewed annually based on the scientific progress of the project, supports the Rutgers–Camden researcher's project "Dynamics and Diversity of Bone Morphogenetic Protein Signaling in Epithelial Cells."
The grant will allow Yakoby and his research lab team ...
Paddlefish's doubled genome may question theories on limb evolution
2012-08-07
SAN FRANCISCO, August 7, 2012 -- The American paddlefish -- known for its bizarre, protruding snout and eggs harvested for caviar -- duplicated its entire genome about 42 million years ago, according to a new study published in the journal Genome Biology and Evolution. This finding may add a new twist to the way scientists study how fins evolved into limbs since the paddlefish is often used as a proxy for a more representative ancestor shared by humans and fishes.
"We found that paddlefish have had their own genome duplication," said Karen Crow, assistant professor of ...
Corticosteroids not effective for treating acute sinusitis
2012-08-07
Corticosteroids, frequently prescribed to alleviate acute sinusitis, show no clinical benefit in treating the condition, according to a randomized controlled trial published in CMAJ (Canadian Medical Association Journal) (pre-embargo link only) http://www.cmaj.ca/site/press/cmaj.120430.pdf.
The common cold is the main cause of acute sinusitis, which is characterized by inflammation of the nasal cavities, blocked nasal passages and sometimes headaches and facial pain. Allergies and bacteria can also cause the condition, which is uncomfortable and difficult to treat. Antibiotics ...
Higgs transition of north and south poles of electrons in a magnet
2012-08-07
Minimal evidence of a Higgs transition 1 of north and south poles of electron spins was observed in a magnet Yb2Ti2O7 at the absolute temperature 2 0.21 K. A fractionalization of these monopoles from electron spins was observed on cooling to 0.3 K. On further cooling below 0.21 K, the material showed the ferromagnetism to be understood as a superconductivity of monopoles. The work is reported in an online science journal "Nature Communications" in UK on August 7, by an international collaboration team of Dr. Shigeki Onoda (Condensed Matter Theory Lab., RIKEN Advanced Science ...
GW Researcher finds depressive symptoms and suicidal thoughts in former finasteride users
2012-08-07
WASHINGTON — (Aug 7, 2012) New research, to be published in the Journal of Clinical Psychiatry, finds that men who developed persistent sexual side effects while on finasteride (Propecia), a drug commonly used for male pattern hair loss, have a high prevalence of depressive symptoms and suicidal thoughts. The study, titled "Depressive Symptoms and Suicidal Thoughts Among Former Users of Finasteride With Persistent Sexual Side Effects," was authored by Michael S. Irwig, M.D., an assistant professor of medicine in the Division of Endocrinology at the George Washington University ...
Advance in X-ray imaging shines light on nanomaterials
2012-08-07
A new advance in X-ray imaging has revealed the dramatic three-dimensional shape of gold nanocrystals, and is likely to shine a light on the structure of other nano-scale materials.
Described today in Nature Communications, the new technique improves the quality of nanomaterial images, made using X-ray diffraction, by accurately correcting distortions in the X-ray light.
Dr Jesse Clark, lead author of the study from the London Centre for Nanotechnology said: "With nanomaterials playing an increasingly important role in many applications, there is a real need to be ...
Food hypersensitivity and otolaryngologic conditions in young children
2012-08-07
Alexandria, VA — Cow's milk protein allergy (CMPA), although difficult to diagnose in young children, shows a causative relationship to otolaryngic symptoms. A new study in the August journal, Otolaryngology–Head and Neck Surgery suggests an elimination diet may help manage such conditions in children under two and reduce the need for more serious upper airway tests and interventions.
"Early recognition of CMPA in association with upper airway disease may subsequently reduce the economic burden and number of procedures required in affected infants," report the authors.
The ...
Why do infants get sick so often?
2012-08-07
ANN ARBOR, Mich. – Researchers at the University of Michigan Health System are helping to quell parents' worry about why infants seem to get sick so often.
It's been believed that, like walking and talking, fighting viral infections is something children will develop when they get older. But a U-M study suggests the natural ability to fight infection is there early on.
Scientists learned key cell signals inhibit the growth of essential immune cells early in life. Blocking this signaling could lead to improving an infant's response to infection, according to the study ...
Treatment target for diabetes, Wolfram syndrome
2012-08-07
AUDIO:
Wolfram syndrome is a rare disorder that causes insulin-dependent diabetes, kidney problems and vision and hearing loss, among other things. Now researchers at Washington University School of Medicine in St....
Click here for more information.
Inflammation and cell stress play important roles in the death of insulin-secreting cells and are major factors in diabetes. Cell stress also plays a role in Wolfram syndrome, a rare, genetic disorder that afflicts children with ...
Frequent traveller: Dysentery-causing bacteria spreading from Europe to Australia
2012-08-07
Researchers have found that a strain of dysentery-causing bacterium that originated from Europe centuries ago is spreading rapidly to Australia and some developing countries
First author, Dr Kathryn Holt from the University of Melbourne said that the bacterium strain Shingella. sonnei is easily transmitted due to the high levels of drug resistance in developed countries.
"Contrary to standard guidelines, drug treatment and better sanitation alone will not be sufficient for controlling this strain. Vaccine development will be crucial." she said
Dr Holt has pioneered ...
LAST 30 PRESS RELEASES:
QUT scientists create material to turn waste heat into clean power
Major new report sets out how to tackle the ‘profound and lasting impact’ of COVID-19 on cardiovascular health
Cosmic crime scene: White dwarf found devouring Pluto-like icy world
Major report tackles Covid’s cardiovascular crisis head-on
A third of licensed GPs in England not working in NHS general practice
ChatGPT “thought on the fly” when put through Ancient Greek maths puzzle
Engineers uncover why tiny particles form clusters in turbulent air
GLP-1RA drugs dramatically reduce death and cardiovascular risk in psoriasis patients
Psoriasis linked to increased risk of vision-threatening eye disease, study finds
Reprogramming obesity: New drug from Italian biotech aims to treat the underlying causes of obesity
Type 2 diabetes may accelerate development of multiple chronic diseases, particularly in the early stages, UK Biobank study suggests
Resistance training may improve nerve health, slow aging process, study shows
Common and inexpensive medicine halves the risk of recurrence in patients with colorectal cancer
SwRI-built instruments to monitor, provide advanced warning of space weather events
Breakthrough advances sodium-based battery design
New targeted radiation therapy shows near-complete response in rare sarcoma patients
Does physical frailty contribute to dementia?
Soccer headers and brain health: Study finds changes within folds of the brain
Decoding plants’ language of light
UNC Greensboro study finds ticks carrying Lyme disease moving into western NC
New implant restores blood pressure balance after spinal cord injury
New York City's medical specialist advantage may be an illusion, new NYU Tandon research shows
Could a local anesthetic that doesn’t impair motor function be within reach?
1 in 8 Italian cetacean strandings show evidence of fishery interactions, with bottlenose and striped dolphins most commonly affected, according to analysis across four decades of data and more than 5
In the wild, chimpanzees likely ingest the equivalent of several alcoholic drinks every day
Warming of 2°C intensifies Arctic carbon sink but weakens Alpine sink, study finds
Bronze and Iron Age cultures in the Middle East were committed to wine production
Indian adolescents are mostly starting their periods at an earlier age than 25 years ago
Temporary medical centers in Gaza known as "Medical Points" (MPs) treat an average of 117 people daily with only about 7 staff per MP
Rates of alcohol-induced deaths among the general population nearly doubled from 1999 to 2024
[Press-News.org] Angelsmith's Groundbreaking Survey Reveals How Diners Choose RestaurantsWord-of-mouth recommendations require additional validation.