MediaMath and Maxifier Partner to Bring Programmatic Buying to Japan

TOKYO, JAPAN, August 09, 2012 (Press-News.org) Maxifier, the global leader in inventory revenue management technology, and MediaMath, the leading digital media-buying platform company, today announced a new partnership whereby Maxifier and MediaMath will bring a combined end-to-end programmatic buying platform to the Japanese market.

Maxifier's leadership team, with deep experience in the online advertising technology market in Japan, will be leading business development for the platform as well as managing and providing first line support to clients adopting it. At the same time, MediaMath will be establishing dedicated Japanese resources based in the US to work alongside Maxifier to deliver to the needs of the Japanese clients.

"Increasingly we are being asked for advice by Japanese companies as to which US businesses and technologies they should be working with to add value to their current offering." commented Denise Colella, Chief Revenue Officer at Maxifier. "In the past we have been more than happy to recommend MediaMath as a 'best of breed' buy-side platform. This partnership represents a formalising of our relationship with MediaMath and choosing Maxifier to represent them is recognition of the esteem in which our Japan team is held across the adtech market there."

"Although we are working with a number of Japanese clients already, Japan is a tremendous opportunity that requires local experience and expertise." said Eoin Townsend, Chief Strategy Officer at MediaMath. "In reviewing our market entry options we felt the best route to quickly build our Japanese business would be to partner with Maxifier as they have the knowledge, experience, key relationships and market trust to help drive adoption of our TerminalOne platform."

About Maxifier

Maxifier is a leading online advertising technology provider, working with premium publishers and ad networks to empower them to unlock and maximise the value of their total inventory. Using Maxifier's ADMAX solution, companies can increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins.

Maxifier's cutting-edge solution encompasses advanced ad optimisation and inventory management, coupled with a business intelligence engine, all delivered on a single interface. From measuring and optimising campaign performances, forecasting and managing global inventories, developing new advertising packages and increasing sales and profitability, Maxifier benefits all areas of the business, including ad operations, sales teams and senior management. With offices in the US, UK and Russia, as well as a new office in Japan, to date it has managed more than 70 billion impressions for leading publishers and media companies including Forbes, The Guardian, IPC and Bauer Media, empowering them to deliver maximum value and ROI for their clients.

About MediaMath

Headquartered in New York, MediaMath was founded in 2007 and is the leader in the demand side platform category. The company buys billions of highly targeted ads per month on behalf of dozens of top-tier agencies, including all the major agency holding companies. Major brands include American Express, Kellogg's, and Prudential.

The MediaMath buying platform, TerminalOne, provides advertising agencies and brands with the technology and back office services to trade effectively across all leading digital advertising channels. It includes a common interface and workflow, a data management layer that integrates marketer and third-party data, sophisticated algorithms and bid optimization, and deep integrations with thousands of premium publishers and supply aggregators.

In Q4 2011, Ad Age declared MediaMath the winner of the first Forrester Research DSP Wave report, which can be viewed at http://www.mediamath.com/solutions/forresterwave/

MediaMath is a global company with additional offices and representation in London, Boston, Chicago, Los Angeles, San Francisco, and Sydney. For more information, visit http://www.mediamath.com.