Mahon Enterprises on Social Marketing vs. Direct Marketing

Companies continue to use the ever increasing social marketing techniques to get their products out to their target spenders

2012-08-26

DUBLIN, IRELAND, August 26, 2012 (Press-News.org) Sites such as Facebook remain the focus of social media marketing strategies and latest figures have revealed how dominant it is.

According to HubSpot, 53% of spending on the channel is directed towards Facebook, with MySpace following it up closely. The onslaught of new social media sites has fundamentally changed the role of any marketing professional. Every day millions of users are spending significant periods of time on social networks watching the clicks, hits and reactions of their potential customers.

CEO Darren Mahon of Mahon Enterprises Ltd. speaks about the role of direct marketing in comparison. He stated that "When companies participate on the social web in a meaningful way, it helps create a personal connection between customers and the brand however when customers come into contact face to face with the brand it creates a longer lasting memory". Although obstacles stand in the way of both marketing techniques, Darren Mahon thinks that face to face marketing is more inviting and trustworthy to customers as they can ask questions and get advice in a relaxed environment rather than the unfamiliarity of the web for many.

However social marketing is extremely beneficial for small business as social media has allowed access to an increased amount of customers. Rather than strictly focusing on paid advertising, word-of-mouth referrals, and in-store promotions businesses can now directly find customers that may be interested in their products based on profiles, active discussions, keywords and expressed interests.

As both have advantages, Darren is now focusing on a mix of both, one to aid the other, the personal touch of direct marketing and the backup of the social touch to bring Mahon Enterprise Ltd. into the future.

Mahon Enterprises Ltd. focuses on face to face sales and marketing through business to business, promotions, events and local areas to create a direct link between client and customer. For more information visit http://www.mahonenterprises.com/

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