Harvey Wayne Communications Create a USP to Strengthen Market Position

LONDON, ENGLAND, October 31, 2012 (Press-News.org) Harvey Wayne Communications has created a business strategy that focuses on customer satisfaction. This USP is what is going to set Harvey Wayne Communications services apart from their competitors even more as their proposition offers potential customers a personalised marketing approach, whereby they meet all customers in person.

A spokesperson for Harvey Wayne Communications has stated that, "we believe our unique point of difference is that our presentations are all done in person. We engage with consumers, we listen to their needs and are able to tailor the service to prioritise areas that are most important to them. Our clients and customers are able to ask questions, form rapport with a real person and feel appreciated by our brand."

A USP has become a strategy that many progressive businesses have adapted to succeed in the business world. Harvey Wayne Communications divulge developing a strong genuine USP means pricing becomes less important as customer loyalty is built through that point of difference rather than through 'cheap pricing'.

A 2009 sitepoint article discusses the importance of a USP and the six steps to building a successful 'unique selling point'. Author Alyssa Gregory, a small business collaborator states that, "a USP is one of the fundamental pieces of any solid marketing campaign it's a summary of what makes your business unique and valuable to your target market. It can define your business and most important business goals in just a sentence."

Gregory further recommends the following steps: Describe Your Target Audience; Explain the Problem You Solve; List the Biggest Distinctive Benefits; Define Your Promise; Combine and Rework and Cut it Down. By focusing on these key areas, a successful USP is created and the business becomes more prosperous.

Many other successful companies have employed their own USP. Entrepreneur reported some examples; "Charles Revson, founder of Revlon, always used to say he sold hope, not makeup; Neiman Marcus sells luxury, while Wal-Mart sells bargains. Also, some airlines sell friendly service, while others sell on-time service."

Harvey Wayne Communications currently resides in Leeds, Manchester and London, operates in the film and gaming subscription industry. By taking the necessary steps to developing an enriching USP, the already enterprising company will achieve greater success in the marketplace.

Website: http://www.harveywaynecommunications.co.uk/