Hotels Take Control of Online Reputation with Opinionmeter's TouchPoint for Hotels

SAN LEANDRO, CA, December 01, 2012

Most unhappy hotel guests simply want a venue to let management know they are disappointed. If hotel management provides an outlet for the guest to communicate, they will be less likely to search online for a website to complain or post guest reviews. Opinionmeter's new in-room survey system is providing hotels the opportunity to take control of their online reputation and react in real-time to customer complaints.

Here is how TouchPoint for Hotels in-room survey system works:

• Hotel management decides to take control of their online reputation by intervening before an un-happy guest posts a bad review online.

• The hotel signs up for Opinionmeter's TouchPoint for Hotels survey system.

• TouchPoint for Hotels provides an easy to use dashboard called the SurveyManager for subscribers to create and manage surveys. The SurveyManager provides a survey authoring and reporting tool that is intuitive and robust.

• TouchPoint for Hotels allows you to create branded surveys focused on the unique features and attributes of your specific property.

• Your hotel's custom mobile survey is launched via QR codes on mobile phones and tablets and on survey-kiosks placed strategically around the hotel.

• The hotel provides a printed fold-up in each guest room offering a caring message about wanting to know the guest's experience and the custom QR-code for guests to launch the survey on their smart-phone in their hotel room. QR codes can also be placed wherever the hotel provides unique services: restaurants, spas, room service, valet service, etc.

• Hotel management is alerted to un-happy guests via low satisfaction alerts. When a guest submits an unsatisfactory survey response, TouchPoint for Hotels will send an email or text message to the appropriate managers. For example, if a guest submits a "poor" rating about their guest room, the head of housekeeping can be alerted to intervene and make the guest happy. If an unsatisfactory response about the restaurant is received, the Food and Beverage manager is sent an immediate email or text alert so they can take action to make the guest happy.

• TouchPoint for Hotels survey responses from each collection point feeds the same data base. No matter if the survey is submitted from a mobile phone, tablet, lobby kiosk or via a personal computer, all the data is processed to the same SurveyManager providing for more accurate response analysis.

TouchPoint for Hotels also provides invaluable real-time market research data. Trends will take shape. Patterns will appear that you simply cannot ignore, as well as verbatim comments from your customers This information will allow you to measure pain-points and other areas that may need improvement. TouchPoint for Hotels survey responses will provide you the market research you need in this competitive market.

For more information about TouchPoint for Hotels: http://opinionmeter.com/industries/hospitality/

About Opinionmeter

Opinionmeter International is a leading provider of technology-based customer satisfaction market research tools, with an emphasis on mobile research software. Offering a range of interactive survey devices, Opinionmeter enables its clients to capture real-time, 'voice of the customer' feedback at the Point-of-Experience (the moment the customer experiences the product or service). Being a mixed-mode, cross-platform provider, Opinionmeter can deploy its survey solutions onto a wide range of devices (including devices running Android, Apple iOS and Windows operating systems). In addition to being experts in mobile survey apps, Opinionmeter's survey solutions also support mobile web, online and paper surveys.

Media Contact:
Scott Evans
Opinionmeter International
510-352-4943, ext. 104
scott@opinionmeter.com