Brake and Autoglass Team Up on Road Safety TV Campaign

Autoglass and Brake have teamed up for a national campaign promoting road safety.

2013-03-16

BEDFORD, ENGLAND, March 16, 2013 (Press-News.org) Brake, the road safety charity, is partnering with Autoglass to launch a new national campaign promoting road safety.

The free Bosch wipers initiative urges drivers to consider the road safety implications of poor visibility and raises awareness of the essential role windscreen wipers play in allowing drivers to maintain good visibility.

The joint activity follows the news that the Department for Transport's road safety publicity budget has been slashed from GBP19m in 2008/09*** to GBP3.9m in 2011/12. As a result, the Government announced it would no longer invest in children's road safety TV advertising.

The change in the Government's spending priorities means there is an increased need for corporate organisations to work in partnership with charities to raise public awareness of life saving issues. This latest activity aims to reduce the 40 road deaths, and 600 serious injuries a year that are linked to poor visibility by highlighting the easy steps drivers can take to ensure a clean and safe windscreen, such as the regular checking of windscreens and wipers.

Autoglass, the vehicle glass repair and replacement specialist, and Brake began working together in 2010. Autoglass is already Brake's campaign partner for Bright Day, an initiative to raise awareness of the importance of good visibility, particularly in the darker winter months. Bright Day not only raises awareness of the importance of seeing and being seen, it also helps to raise essential funds for the support Brake provides to the victims of road crashes.

The new windscreen wipers initiative follows research released by Brake in August 2012 showing that a huge proportion of drivers are failing to conduct potentially life-saving vehicle checks. Nearly four in ten (39%) set off on long journeys without checking their tyres are in a safe condition with the right pressure, more than one in four (26%) don't bother to check oil and water and the same number (26%) don't ensure washers and wipers are working*. The consequences of this are severe - in 2010 (latest data available), 39 people were killed and another 2,178 were injured, some seriously, because of crashes where vehicle defects were a factor**.

The creative will also see a return to screen of technician Gavin, the famous first face of the Autoglass Heroes advertising campaign. The integrated activity will appear across TV, radio, online and social channels, featuring the hashtag #getfreewipers. The TV ad can be viewed at www.youtube.com/autoglass.

Sarah Fatica, general manager at Brake, said: "We are incredibly proud of our partnerships with corporate supporters such as Autoglass, and are delighted to be working alongside it to raise awareness about the importance of proper vehicle maintenance. Advertising campaigns are a fantastic way in which we can ensure that crucial road safety messages are reaching drivers."

Matthew Mycock, Managing Director at Autoglass, said: "With Government ad spends reduced, it is essential businesses get involved and support charities with which they have a strong synergy. Autoglass and Brake are both passionate about road safety. We have successfully worked together on Bright Day for Brake, and now we hope this initiative can make a difference. If just one pair of wipers we give away helps to prevent a serious road traffic incident, the whole activity will be worth it."

Notes to Editors:
*PART 1 Are you ready to drive? Brake & Direct Line, 2012
**http://assets.dft.gov.uk/statistics/releases/road-accidents-and-safety-annual-report-2010/rrcgb2010-04.pdf
***Children's road safety TV adverts axed in England, 2012.

About Autoglass:
Autoglass is the UK's leading vehicle glass repair and replacement service, with over 80 branches and 1100 mobile technicians. Until 27 March 2013, Autoglass will be giving away free Bosch wipers with windscreen repair and replacement services. For details of the nearest centre call 0800 36 36 36 or visit www.autoglass.co.uk

ELSE PRESS RELEASES FROM THIS DATE:

Park Inn Muscat Expands Meeting Room Facilities

2013-03-16

The Park Inn by Radisson Muscat has announced the expansion of its meeting room capacity and facilities. The blue room has been renovated over the summer and can now accommodate approximately 97 to 130 people as opposed to its previous capacity of 35 to 45. In addition, the banqueting menus have been given a facelift, with guests now having a fresh choice of food options suited for meetings and events and new chairs and tables. The hotel in Muscat offers ideal conference facilities, located only 15 kilometres from Muscat airport and just minutes from the city's ...

Sorting out fertility after childhood cancer

2013-03-15

As success rates in treating childhood cancers have improved, greater emphasis is being placed on quality of life issues following successful treatment. Many cancer treatments can lead to infertility, but there are few methods to preserve the fertility of children who have not entered puberty. Spermatogonial stem cells (SSCs), which produce sperm cells, are present prior to the start of puberty. In theory, SSCs could be removed via biopsy prior to the start of treatment and then retransplanted following remission; however, there is a potential risk of reintroducing malignant ...

Cytoskeletal dysregulation underlies Buruli ulcer formation

2013-03-15

Mycobacterium ulcerans infects the skin and subcutaneous tissues and secretes a lipid toxin, mycolactone, which causes open skin lesions, known as Buruli ulcers. In this issue of the Journal of Clinical Investigation, researchers led by Caroline Demangel at the Pasteur Institue in Paris investigated the molecular actions of mycolactone and found that it dysregulates the cellular skeleton (cytoskeleton) through activation of a protein known as N-WASP. They found that excessive N-WASP activity caused defects in cell adhesion and migration that impaired the integrity of the ...

JCI early table of contents for Mar. 15, 2013

2013-03-15

Cytoskeletal dysregulation underlies Buruli ulcer formation Mycobacterium ulcerans infects the skin and subcutaneous tissues and secretes a lipid toxin, mycolactone, which causes open skin lesions, known as Buruli ulcers. In this issue of the Journal of Clinical Investigation, researchers led by Caroline Demangel at the Pasteur Institue in Paris investigated the molecular actions of mycolactone and found that it dysregulates the cellular skeleton (cytoskeleton) through activation of a protein known as N-WASP. They found that excessive N-WASP activity caused defects in ...

New study on UTIs suggests flagellin is key in stimulating body's natural defenses

2013-03-15

Arnhem, 11 March 2013 - A new study by British scientists reveals that motile Escherichia coli isolates demonstrated significant activation of NF-κB signaling suggesting that flagellin plays a key role in up-regulating the host innate defences against urinary tract infections (UTIs). UTIs are commonly caused by Escherichia coli. The host innate defences function to protect the uro-epithelium from microbial assault via a variety of mechanisms. These include NF-κB signalling pathways activated via cell-surface Toll-like-receptors responding to bacterial pathogen ...

Japanese P2 study shows potential of combined vaccine and steroid drug in castration-resistant PCa

2013-03-15

Arnhem, 11 March 2013- Multi-peptide vaccination therapy combined with the low-dose steroid drug dexamethasone shows promise in treating chemotherapy-naive castration resistant prostate cancer (CRPC) patients. The study, which won the third prize for best abstract in oncology at the 28th European Association of Urology Congress held in Milan, Italy from 15 to 19 March, showed the promising benefit of this combination therapy in patients who are chemotherapy-naive or those not yet exposed to specific antigens. "Results of our randomized prospective study suggest that ...

MS patients did not benefit from CCSVI intervention

2013-03-15

BUFFALO, N.Y. – The first controlled clinical trial to test the safety and efficacy of interventional endovascular therapy on the symptoms and progression of multiple sclerosis has found that the intervention, sometimes called the "liberation treatment," which has attracted intense interest in the global MS community, does not improve patient outcomes. In a few cases, the treatment made symptoms worse. University at Buffalo researchers will present their results in an "Emerging Science" poster session March 20 at the annual American Academy of Neurology meeting in San ...

Inspired by deep sea sponges: Creating flexible minerals

2013-03-15

Scientists at Johannes Gutenberg University Mainz (JGU) and the Max Planck Institute for Polymer Research (MPI-P) in Germany have created a new synthetic hybrid material with a mineral content of almost 90 percent, yet extremely flexible. They imitated the structural elements found in most sea sponges and recreated the sponge spicules using the natural mineral calcium carbonate and a protein of the sponge. Natural minerals are usually very hard and prickly, as fragile as porcelain. Amazingly, the synthetic spicules are superior to their natural counterparts in terms of ...

Improved detection of frontotemporal degeneration may aid clinical trial efforts

2013-03-15

SAN DIEGO - A series of studies demonstrate improved detection of the second most common form of dementia, providing diagnostic specificity that clears the way for refined clinical trials testing targeted treatments. The new research is being presented by experts from the Perelman School of Medicine at the University of Pennsylvania at the American Academy of Neurology's 65th Annual Meeting in San Diego March 16-23, 2013. Frontotemporal degeneration, the most common dementia in people under 60, can be hereditary or sporadic in nature and caused by one of two different ...

Telestroke program increases access to stroke care by 40 percent

2013-03-15

SAN DIEGO - Telestroke programs substantially improve access to life-saving stroke care, extending coverage to less populated areas in an effort to reduce disparities in stroke care access. A new study by researchers from the Perelman School of Medicine at the University of Pennsylvania, being presented at the American Academy of Neurology's 65th Annual Meeting in San Diego March 16-23, 2013, found that telemedicine programs in Oregon pushed stroke coverage into previously uncovered, less populated areas and expanded coverage by approximately 40 percent. "Telestroke ...

LAST 30 PRESS RELEASES:

Sleepiness during the day may be tied to pre-dementia syndrome

Research Spotlight: Higher brain care score found to improve brain health regardless of genetic risk

Variation in the measurement of sexual orientations is associated with sexual orientation-related mental health disparities

15,800-year-old engraved plaquettes from modern-day Germany depict fishing techniques, including the use of nets, not previously known in the Upper Paleolithic