Working-class consumers: A look at the complex social system of a trailer park
Contrary to stereotypes, low-income trailer park residents form distinct groups with different visions of morality, according to a new study in the Journal of Consumer Research.
"These findings emphasize the multiplicity and richness of social identities that exist within the same social class of the working poor," write authors Bige Saatcioglu (Ozyegin University) and Julie L. Ozanne (Virginia Tech).
The authors conducted an ethnographic study within a trailer park community in the United States. They examined the ways low-income consumers negotiate their social status ...