Red Ten NYC: Businesses Need to Do More Than Just Meeting Customers' Expectations
According to research, only 3 to 5% of businesses actually exceed customers' expectations (WSIonline). "This is alarming", says Managing Director at Red Ten NYC. "Businesses need to change their mindset if they want to remain in business. Meeting customers' expectations is not enough anymore." The same study reveals that less than 60% meet expectation of consumers, while over a third of brands fail to deliver which results in disappointed customers (WSIonline). The brand delivery seems to be a challenge for many companies, what works today may not work ...


