Apartment therapy: How does 'good taste' become second nature for consumers?
Design blogs such as Apartment Therapy or lifestyle brands such as Martha Stewart help consumers exercise taste in their everyday life as they learn how to generate meaning through objects, according to a new study in the Journal of Consumer Research.
"Participating in a taste regime allows consumers to assemble coherent sets of objects, associate meanings with those objects, and then create routines that serve to maintain the physical order of objects and their associated meanings," write authors Zeynep Arsel (Concordia University) and Jonathan Bean (Parsons The New ...




