Too many Facebook friends bad news for charities
New research suggests the more friends we have on Facebook, the less likely we are to share information about charitable causes.
Economist Professor Kimberley Scharf, from the Centre for Competitive Advantage in the Global Economy (CAGE) at the University of Warwick, claims when we have larger online social networks, we rely on other people to pass on information about opportunities to give. This phenomenon is called 'free riding'.
Professor Scharf also suggests we may even rely on others to donate. She will present her research paper 'Private Provision of Public Goods ...






