Online self-diagnosis: Am I having a heart attack or is it just the hiccups?
Consumers who self-diagnose are more likely to believe they have a serious illness because they focus on their symptoms rather than the likelihood of a particular disease, according to a new study in the Journal of Consumer Research. This has significant implications for public health professionals as well as consumers.
"In today's wired world, self-diagnosis via internet search is very common. Such symptom-matching exercises may lead consumers to overestimate the likelihood of getting a serious disease because they focus on their symptoms while ignoring the very low ...