CGI Successfully Acquired SBR Tri-Series From NYC Based SBR Multisports Inc.
SBR Multisports, Inc. (SBR), today announced the acquisition of the SBR Triathlon Series by Competitor Group inc. the leading media and event resource in the active lifestyle industry.
Entering its fifth year, the two-event series of USAT-sanctioned sprint triathlons kicked off this past weekend in New York's scenic Harriman State Park. The second event, scheduled for Saturday, August 13, 2011, will be rebranded as part of CGI's TriRock Triathlon Series - TriRock New York presented by SBR. "We are excited to bring the TriRock Series to the greater New York metro ...