Top Franchise Domino's Pizza Profiled in the June Issue of Food & Drink Digital
Every franchise falls into a rut sometimes; it's how you get out of it that matters. When Domino's Pizza realized that its fans weren't so impressed with its 50 year old pizza recipe anymore, the brand decided to try a bold new approach to win them back: listening to its customers and starting over from scratch. In the new June 2011 issue of Food & Drink Digital, we sat down with Domino's Pizza to learn how they used social media and advertising to rebuild the franchise stronger than ever.
"I think that a lot of the appeal of social media is honesty," ...








