Government's 'nudge' approach may struggle to make an impression, warn experts
The government's "nudge" approach to public health may struggle to make much impression on improving population health, warn experts on bmj.com today.
An accompanying editorial argues that the notion of nudging adds nothing to existing approaches and risks wasting resources.
Theresa Marteau, Director of the Behaviour and Health Research Unit at Cambridge University (the Department of Health Policy Research Unit on Behaviour and Health), and colleagues ask whether the concept stands up to scientific scrutiny as a basis for improving population health.
Nudging involves ...





