Topper's Reaches Out to Prospective Franchisees With Dedicated, Interactive Website
Topper's Pizza is furthering its commitment to embrace technology with the launch of a fully interactive website geared to franchise development, featuring a password-protected virtual brochure that interested prospects fill in at their own pace. The automated process is a key step in the company's ongoing growth strategy, says company president Keith Toppazzini.
"We're literally courting potential partners on the Internet to see if there's a match between our company and their own personal goals," says Toppazzini.
Rather than piggy-backing on its existing corporate ...