TAG Enterprise 2.0 Presentation: Hear That? Sounds Like Money!
They lied. "Build a better mousetrap, and the world will beat a path to your door." Yes, it's an UNtruth. The truth is, even with a great product -- even with a powerful differential advantage -- you need to bring in customers -- preferably lots of them. Music Intelligence Solutions is doing just that, using technology to build a community around their company.
Their "mousetrap" is attracting lots of buzz; they've developed an algorithm that accurately predicts a song's popularity. It's patented as glitzy "Hit Song Science." Less glamorous is the business of attracting ...