Students are more likely to retake the SAT if their score ends with '90'
High school students are more likely to retake the SAT if they score just below a round number, such as 1290, than if they score just above it. That's the conclusion of a study published in Psychological Science, a journal of the Association for Psychological Science, which found that round numbers are strong motivators.
The work was inspired by a study that found that a car's value drops suddenly when it passes a 10,000 mile mark—so a car that has 70,000 miles is worth markedly less than one with 69,900 miles. "We were talking about that and we started thinking about ...





