By Nature Welcomes New Range of Organic School Uniforms

LONDON, ENGLAND, May 02, 2013 (Press-News.org) Children spend on average over 7 hours every day wearing school uniforms. Most of them are not sweat absorbent, do not allow the skin to breathe, do not feel pleasant against the skin and are treated with harmful pesticides that can aggravate or, even spark skin conditions.

While conventional cotton is often deemed as a natural fabric, the reality is quite different. Cotton plants are very prone to pest attacks and therefore cotton crops so heavily treated with chemicals they use approximately 25% of the world's insecticides and more than 10% of the pesticides. The use of chemicals affects farmers' health, biodiversity and pollutes ground water. A bi-product of the cotton industry is cottonseed that is heavily used in the food industry and therefore the chemicals used in the fields also enter our food chain.

While our skin absorbs up to 60% of what is comes in contact with, organic cotton is grown without chemicals and is therefore a much better choice for health, environment and wildlife. Pesticide and chemically-treated clothing, also blocks the natural balance of the skin by trapping heat and preventing it from "breathing," often causing rashes and eczema on children's sensitive skin.

Eczema reportedly affects over 5.7 million adults and children in the UK. The number of children in the UK who suffer from eczema and various skin complaints has seen a rise of 42% in diagnosis of the condition reported between 2001 and 2005. Wearing synthetic fabrics or even chemically treated natural fibres has been shown to aggravate these conditions.

Ecooutfitter's organic cotton school uniforms are free of irritating or damaging chemical dyes, and contain less allergens. As a result they are less likely to trigger eczema attacks for children with sensitive skin. Organic cotton has also the advantage to be stronger and softer than conventional cotton and tends to have greater longevity and more durability when washed due to its natural composition.

Ecooutfitter's organic school uniforms are made from cotton that is not only organically grown, but also the entire manufacturing process, such as spinning, knitting, dyeing, printing, and sewing is conducted with adherence to the strict GOTS (Global Organic Textile Standards) - the international gold standard for organic textiles). The whole supply chain from the field through to the manufacturing of the final product is certified, and checked against environmental and social standards.

Ecooutfitter's range of organic school uniforms is designed for children aged 3-11y and includes Boy Trousers, Girls Trousers, Pinafore Dress and Pleated Skirt. Prices range from GBP14.95 to GBP19.95.

By Nature also offer a full range of organic clothing for children made of organic cotton.

By Nature is an online retailer based in London, UK specialising in organic and ethical products. By Nature was created in 2005 by husband and wife Graham & Annabelle Randles. The store offers a wide selection of organic, fair-trade and recycled products for eco fashion, bed & bath, home, gardening, dining, children etc..

By Nature is more than just a shop - it's about aspiring to a certain way of life: a lifestyle that combines a desire for style and quality with care for the environment and respect for people; a lifestyle that doesn't see this as a compromise; an "ethical lifestyle." By Nature is dedicated to help consumers make to right choices for a more sustainable world.

Contact:
Annabelle Randles Tel 0845 463 3835 press@bynature.co.uk http://www.bynature.co.uk.