Digital Marketing Agency, Minds On, Launches Mobile Website for Leading Homebuilder, Dominion Homes

"The user has very little screen real estate, so choices about what's really important must be clear and at the forefront."

2011-01-27

COLUMBUS, OH, January 27, 2011 (Press-News.org) Minds On, a digital marketing agency, announced today the launch of a new Dominion Homes website specifically for mobile phones and portable devices, enabling easy access to home models, locations, sales information and social media connections.

The new mobile site, located at m.dominionhomes.com, was designed to make navigation on portable devices simple and direct, while still containing all of the most important features of the full site. Minds On has created a simplified navigation for the site that makes it easy for home shoppers to locate homes and developments in their selected area, and be able to see photos, floor plans, or contact sales representatives; they can even share what they find via Facebook, Twitter or email.

"This new mobile site fits perfectly with how people shop for new homes," says Wendy Innocenti, marketing manager for Dominion Homes. "Home buyers like to get out and explore the area they're interested in. When they use our new mobile site, they can get information on the development, look at floor plans, even find available inventory homes and prices -- all while out exploring the region. With a simple click, they can get connected with a sales representative or ask a question. It's a big step forward and we're very excited about this new site."

"Building websites for mobile phones is a very specialized practice," said Tom Augustine, president of Minds On. "The user has very little screen real estate, so choices about what's really important must be clear and at the forefront. By designing and building both the main Dominion site and the new mobile one, we've been able to create a unified experience, one that's focused on delivering what the customers want and need and by connecting them with social media so they can share what they've found with their friends and contacts."

Dominion Homes (www.DominionHomes.com) was founded in 1952, and is a leading homebuilder in Columbus, Ohio, Louisville and Lexington, Kentucky, and is among the top homebuilders in America.

About Minds On
Minds On, Inc., infuses Smart Creativity into some of the largest and most innovative companies in the United States. Based in Columbus, Ohio, the award-winning digital marketing agency blends business and marketing savvy with a passion for design and technology to create thoughtful strategies that propel its clients' businesses forward. Minds On's core competencies include digital marketing strategy; web and mobile design and development; social media; search engine optimization (SEO); sales tools; and integrated customer retention and lead generation campaigns. Its ongoing innovation and commitment to driving meaningful results for clients have positioned Minds On as a recognized leader in business-to-business marketing. Learn more at www.MindsOn.com.

Media Contact for Minds On
Tom Augustine
President
Phone: (740) 548-1645 x102
pr@MindsOn.com

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