LONDON, ENGLAND, March 03, 2011 (Press-News.org) Here Come the Mobile Youth: a Generation of Change Agents Under 30
Key findings from the 65 market Mobile Youth Report by consultancy mobileYouth:
- 1.2 billion youth own mobile phones, spending $400 billion annually.
- 60% sleep with their phones. 81% would spend their last $10 on a mobile top-up before food.
- 62% of purchase decisions influenced by peers not traditional paid media.
- Research identified "super-influencers" - fans influencing up to 100 friends in the discovery and education process. Super-influencers were integral in creating change in the Middle East.
Generation Optimization
Events in the Middle East demonstrate how their impact on our lives is entering a new phase driven by Optimization.
"Mobile Youth are Optimizers," says Research Head Graham Brown. "They're constantly optimizing their relationships - with friends, brands and even governments. When we build walls to prevent Optimization, youth tunnel under or break through the cracks. Mobile facilitates Optimization because alternatives are just a click away, giving them the ability to exact change in ways previous generations could have only dreamed of. Great news for organizations engaging this grassroots force but a warning for brands and governments too slow to respond."
Technological and societal change occurs at identifiable Optimization Tipping Points - e.g. 33% have access to new platforms (e.g. BBM), 50% of the population under 30 (e.g. Libya) or 66% of youth own a mobile phone (e.g. Egypt).
Full press release and data
http://www.mobileyouthreport.com/prmar11
mobileYouth helps brands, organizations and government better understand and co-create with the world's billion strong mobile owning youth market. We are a research consultancy.
For more information contact us:
UK: +44 20 3286 3635
North America: +1 646 867 3635
South Africa: + 27 11 08 3635 1
Asia: +852 8176 3650
New Research from mobileYouth States Brands and Governments Must Co-Create with the World's 1.2 Billion Mobile Youth to Remain Relevant
New research highlights the emergence of a new generation of change agents: 1.2 billion Mobile Youth - They're 3 times the size of Facebook and redefining everything from politics in the Middle East to innovation to how brands market to them.
2011-03-03
[Attachments] See images for this press release:
ELSE PRESS RELEASES FROM THIS DATE:
Shrinking tundra, advancing forests: how the Arctic will look by century's end
2011-03-03
Imagine the vast, empty tundra in Alaska and Canada giving way to trees, shrubs and plants typical of more southerly climates. Imagine similar changes in large parts of Eastern Europe, northern Asia and Scandinavia, as needle-leaf and broadleaf forests push northward into areas once unable to support them. Imagine part of Greenland's ice cover, once thought permanent, receding and leaving new tundra in its wake.
Those changes are part of a reorganization of Arctic climates anticipated to occur by the end of the 21st century, as projected by a team of University of Nebraska-Lincoln ...
Portable, less costly peritoneal dialysis shows no additional catheter risk factors
2011-03-03
DALLAS – March 3, 2011 – Patients with end-stage renal disease who opt for peritoneal dialysis experience no greater risk of catheter infection than those who undergo hemodialysis, a retrospective study at UT Southwestern Medical Center has found.
Peritoneal dialysis is less costly, easier on the body and provides greater mobility than hemodialysis, the more common procedure in the U.S.
"Patients actually survive better on peritoneal dialysis, have a better quality of life and the procedure is cheaper," said Dr. Ramesh Saxena, associate professor of internal medicine ...
18th Conference on Retroviruses and Opportunistic Infections: Day 4 NIH highlights
2011-03-03
Today was the last day of the 18th Conference on Retroviruses and Opportunistic Infections, a key HIV/AIDS research meeting being held at the Hynes Convention Center in Boston from February 27 through March 2. Highlighted below are selected presentations from March 2nd on research supported by the National Institute of Allergy and Infectious Diseases (NIAID) and the Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD), both components of the National Institutes of Health.
Infant HIV Prevention and Treatment
Karin Nielsen-Saines, M.D., ...
DVDNow New Kiosk Operator Boot Camp
2011-03-03
DVDNow Kiosks is a company that goes above and beyond in its dedication to the success of its kiosk owner-operators. From April 14th - 16th, 2011, DVDNow will host the first of many 'Boot Camp' Training Seminars at DVDNow headquarters in beautiful Vancouver, BC. The DVDNow Kiosks Boot Camp is a three-day workshop that will fully train kiosk owner-operators on how to most effectively launch, manage, and ultimately maximize the potential of their DVD rental kiosk business.
The DVDNow Boot Camp will consist of intensive business training, in depth strategy sessions, and ...
Merkur Investments Launches Open Talk Magazine: An Informative Online Magazine With a Fresh Concept
2011-03-03
Merkur Investments Corporation launches a new online magazine with a fresh concept. Founded in March 2010, Open Talk Magazine is now online for public viewing with minimal features, categories and articles. The plan is to gradually grow out the magazine being that it is planned to be quite large in size and cover unlimited topics and categories.
Open Talk Magazine brings readers something different than most magazines in that its aim is to not be bounded to a specific targeted market, but rather "wide open" to all topics that cover most aspects of human life. It specializes ...
OLCF, partners release eSiMon Dashboard simulation tool
2011-03-02
Computational scientists have a new weapon at their disposal.
On February 1, the Electronic Simulation Monitoring (eSiMon) Dashboard version 1.0 was released to the public, allowing scientists to monitor and analyze their simulations in real-time.
Developed by the Scientific Computing and Imaging Institute at the University of Utah, North Carolina State University, and Oak Ridge National Laboratory (ORNL), this "window" into running simulations shows results almost as they occur, displaying data just a minute or two behind the simulations themselves. Ultimately, the ...
Who's the best tennis player of all time?
2011-03-02
EVANSTON, Ill. --- Fans may think of Jimmy Connors as an "old school" tennis player, but according to a new ranking system developed by a Northwestern University researcher, Connors is best player in the history of the game.
The rankings are published in PLoS ONE, a journal published by the Public Library of Science.
Male tennis players who played in at least one Association of Tennis Professionals match between 1968 and 2010 were evaluated through network analysis, said Filippo Radicchi, author of the study.
Ranking tennis players is a novel way to show how complex ...
Popular psychology theories on self-esteem not backed up by serious research
2011-03-02
Low self-esteem is associated with a greater risk of mental health problems such as eating disorders and depression. From a public health perspective, it is important for staff in various health-related professions to know about self-esteem. However, there is a vast difference between the research-based knowledge on self-esteem and the simplified popular psychology theories that are disseminated through books and motivational talks, reveals research from the University of Gothenburg.
Current popular psychology books distinguish between self-esteem and self-confidence. ...
Reviving 100-year-old resting spores of diatoms
2011-03-02
Diatoms account for a large proportion of the phytoplankton found in the water, and live both in the open sea and in freshwater lakes. By reviving 100-year-old spores that had laid buried and inactive in bottom sediment, researchers at the University of Gothenburg, Sweden, have shown that diatoms are also genetically stable and survival artists.
Recent research has shown that diatoms exhibit great genetic differences and that they occur in discrete populations, which means that they multiply sexually to a greater extent than previously believed. What makes diatoms special ...
Health benefits of eating tomatoes emerge
2011-03-02
Los Angeles, CA (February 28, 2011) Eating more tomatoes and tomato products can make people healthier and decrease the risk of conditions such as cancer, osteoporosis and cardiovascular disease, according to a review article the American Journal of Lifestyle Medicine, (published by SAGE).
Of all the non-starchy vegetables, Americans eat more tomatoes and tomato products than any others. Researchers Britt Burton-Freeman, PhD, MS, and Kristin Reimers, PhD, RD of the National Center for Food Safety & Technology, Illinois Institute of Technology and ConAgra Foods, Inc., ...
LAST 30 PRESS RELEASES:
Lake tsunamis pose significant threat under warming climate
New Nevada experiments will improve monitoring of nuclear explosions
New study challenges one-size-fits-all approach to vitamin D supplementation guidelines
MBL Director Nipam Patel elected to National Academy of Sciences
The future of digital agriculture
Lahar detection system upgraded for mount rainier
NCSA's Bill Gropp elected to AAAS Council
George Mason University receives over $1.1 million to revolutionize Lyme disease testing
NASA selects BAE systems to develop air quality instrument for NOAA
For microscopic organisms, ocean currents act as 'expressway' to deeper depths, study finds
Rice’s Harvey, Ramesh named to National Academy of Sciences
Oil palm plantations are driving massive downstream impact to watershed
Nanotubes, nanoparticles, and antibodies detect tiny amounts of fentanyl
New eco-friendly lubricant additives protect turbine equipment, waterways
Monoclonal Antibodies in Immunodiagnosis and Immunotherapy appoints new Deputy Editor-in-Chief, Andrei Moroz, PhD
Optical pumped magnetometer magnetocardiography as a potential method of therapy monitoring in fulminant myocarditis
Heart failure registries in Asia – what have we learned?
Study helps understand how energy metabolism is regulated at cellular level
Stay active – or get active – to boost quality of life while aging, study suggests to middle-aged women
*FREE* Friendship-nomination approach identifies key villagers to diffuse health messages
Chromosomal 22q11.2 deletion confers risk for severe spina bifida
Circadian clocks in the brain and muscles coordinate to support daily muscle function
*FREE* The effectiveness of early childhood education programs is scientifically uncertain
Twisting and binding matter waves with photons in a cavity
Sugar-based catalyst upcycles carbon dioxide
Deeper understanding of malaria parasite sexual development unlocks opportunities to block disease spread
Breaking ground: Investigating the long-term effects of early childhood education
Synchronization between the central circadian clock and the circadian clocks of tissues preserves their functioning and prevents ageing
Physicists arrange atoms in extremely close proximity
Scientists track ‘doubling’ in origin of cancer cells
[Press-News.org] New Research from mobileYouth States Brands and Governments Must Co-Create with the World's 1.2 Billion Mobile Youth to Remain RelevantNew research highlights the emergence of a new generation of change agents: 1.2 billion Mobile Youth - They're 3 times the size of Facebook and redefining everything from politics in the Middle East to innovation to how brands market to them.