Gold Award for Prof. Erantha De Mel

LOS ANGELES, CA, April 26, 2011 (Press-News.org) Announced on the eve of Earth Day 2011, the Living Now Book Awards recognized the innovation and creativity of newly published books that help readers attain healthier, more fulfilling, and productive lives. Optimizing the Infinite Mind by Prof. Erantha De Mel was recognized as the best book in the category of "Personal Growth".

Prof. De Mel is an internationally acclaimed Cognitive Neuroscientist and was the recipient of the Cambridge Blue Book Man of the Year award 2005 for his contribution to the field of Neuroscience and Cybernetics. As a practicing psychologist and researcher, in both psychology and parapsychology; he is engaged in extensive research in both fields and is a scholar with original research into Altered States of Consciousness and Psycho-Cybernetics.

The techniques described in Optimizing the Infinite Mind help one to disentangle and re-define life-situations; and to clarify feelings and thoughts to his or her own advantage. It provides new resources to move forward proactively and positively. In his book Prof. De Mel shows how to practice positive emotional states on a daily basis, and how to manifest one's expectations in life.

The information that is provided in this book is excellent and invaluable in personality development and attitudinal change. Very effectively he addresses issues such as self-sabotage (sabotaging one's own success), refining self-perception (what you believe about yourself), and receiving what you expect from your life (manifestation of intent).

Unlike faddish messages of the "Be all you can be" variety, Prof. De Mel explains the interaction between the conscious and the subconscious parts of the mind, and how these two influence each other. At 524 pages, this book can be described in several ways: a roadmap to the internal labyrinth that makes us what we are; a user's manual to our psyche; or a practical how-to tool kit. It is a substantial accounting of the latest science of the mind, and a welcome contribution to our ongoing quest to expand that knowledge.

In a recent review on the book Guy J Ale, President of Lifespan Seminar wrote: "At times inspiring, insightful, and profound, this is also a daring book, as it dares you to realize your life's full potential. As a Clinical Psychologist, Dr. De Mel's writing style is factual and straightforward. Along the pages, however, his heart also comes out. This is a necessary book written by a generous professional. The reader who follows its spirit closely will emerge at the end of it also a better person."