For Advertising Week (Oct. 1-5, 2012): Yes, Virginia, Now You Can Actually Quantify the Relationship Between Advertising and Sales

SAN MATEO, CA, September 24, 2012 (Press-News.org) Advertising Week will be celebrated from October 1-October 5, 2012. One of the things that journalists and businesses might want to take a look at during Advertising Week, and during every week of the year, is some easy-to-use advertising math that can help businesses make a lot more money.

The math is called "The Barrows Popularity Factor."

"The Barrows Popularity Factor" is a two-part mathematical marketing tool that will give you more of the information you need to make key marketing decisions with far less risk, according to Robert Barrows, author of a booklet called 'The Barrows Popularity Factor' and President of R.M. Barrows, Inc. Advertising and Public Relations in San Mateo, California.

"Businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk," according to Barrows, and they can use the math to help them make a lot more money."

The math in "The Barrows Popularity Factor" actually lets you quantify the relationship between advertising and sales, according to Barrows, and businesses can use the math to help them fine-tune their entire marketing plan to help them make a lot more money.

People can read all about "The Barrows Popularity Factor" math and download an ebook called "The Barrows Popularity Factor" for $4.95 at http://www.barrows.com.

(Note to editors: News and media companies that sell advertising can also use this math to help them increase their advertising revenue because they can use the math to help them work with their clients to help them make their advertising much more effective. Media companies can also use the math to help them plan their own advertising campaigns to help them increase their circulation and increase their audience.)

Something else that readers might enjoy, especially in honor of Advertising Week, is an ad that Barrows wrote about it several years ago. The ad was headlined "The Five Commandments of Advertising" according to R.M. Barrows, and it can be seen online at http://barrows.com/5Commandments.pdf

The ad takes a humorous look at advertising and then it takes a very close look at the benefits of using the math in "The Barrows Popularity Factor" to help your company make a lot more money.

The first four Commandments of Advertising according to Barrows apply to just about every business. "The fifth commandment of advertising is totally self-serving," he says. "It promotes the booklet I wrote called "The Barrows Popularity Factor."

"During Advertising Week, and during every week of the year, every business should always be looking at the best way to plan and measure the effectiveness of their advertising," says Barrows.

"And, when you are sitting down at your desk to review your sales and plan your advertising, be sure to take a look at a booklet called 'The Barrows Popularity Factor' "says Barrows.

"The booklet will explain why it works, how it works, and how to use the math to help your company make a lot more money starting right now," according to Barrows.

"And the best part is, you can read the whole booklet in about an hour, and the math is so easy to use that all of the calculations can be done by one person, in moments, with just a simple calculator.

"It will give you much more information about your advertising in a much shorter time frame, and it will give you a much better way to make much more informed marketing and media decisions based on hard marketing data as opposed to 'wait and see' subjective approaches."

"The Barrows Popularity Factor" is a major breakthrough in marketing," according to Barrows.

The math in "The Barrows Popularity Factor" reduces the relationship between advertising and sales to its lowest possible common denominator, and the math is universal and effective," according to Barrows.

"You can use the math to help you test and compare the effectiveness of all kinds of measurable advertising and 'The Barrows Popularity Factor' can help you fine-tune your entire marketing program, says Barrows.

"The Barrows Popularity Factor booklet is a must read for all kinds of businesses...and anyone who spends any money on any advertising anywhere, should read this booklet immediately...

...And, Yes, Virginia, Now you CAN actually QUANTIFY the relationship between advertising and sales! You can quantify it with "The Barrows Popularity Factor.'"

For additional information about The Barrows Popularity Factor, contact Robert Barrows at R.M. Barrows, Inc. Advertising and Public Relations at 650-344-4405, www.barrows.com.

In addition to doing advertising, Robert Barrows is also a sculptor and an inventor. He is the inventor of a video tombstone called the Video Enhanced Gravemarker (U.S Patent #7,089,495). You can find out more about the video tombstone and see some samples of some of his sculpture at www.barrows.com.

He is also the author of a poem about the state of manufacturing in America. The poem is called "It used to be made in America." You can see it online at www.itusedtobemadeinamerica.com.

The poem is about the loss of jobs and the consequences of the outsourcing of jobs to other countries. "It paints a vivid picture of conflicting economic forces" according to Barrows, and he hopes to be able to develop the poem into some song lyrics, some television projects and a series of moneymaking directories about manufacturing, jobs and products that would be made in America. The directories would be on a companion website called www.madeinusa.us.com.

For more information about "The Barrows Popularity Factor," and to arrange an interview with Robert Barrows, call 650-344-4405, www.barrows.com.

R.M. Barrows, Inc. Advertising & Public Relations is a full service advertising and public relations agency established in 1980. Robert Barrows is also a sculptor, author, inventor and songwriter. The invention is a video tombstone called the Video Enhanced Gravemarker (U.S. Patent #7,089,495). For additional information, contact Robert Barrows at 650-344-4405, www.barrows.com