WARSAW, POLAND, September 24, 2012 (Press-News.org) Epom, the global provider of ad serving technologies and owner of its own ad exchange marketplace Epom Market, announced about a significant expansion of Epom Market in Japan after implementing a new online advertising model specially tailored for Japanese market. The new advertising model will stress the value of mobile and display advertising, provide highly efficient targeting and offer support for advertisers and publishers.
Epom Market already partners with a significant number of local Japanese publishers and direct advertisers, as well as premium local ad networks. The company plans to double its presence in Japan during Q3-Q4.
"We've already seen a nearly 30% growth during Q2, with 50 new customers joining the market to serve more than 3B imps. per month. Most of our clients are international websites, mobile sites and apps. They get a large amount of Japanese traffic, but have no experience working in the region which is very specific in many aspects", says Adam Jablonski, Epom's CEO.
With new partnerships made with Japanese direct advertisers, Epom Market is ready to launch a number of branded ad campaigns including display and mobile. "A number of tests proved the amazing effectiveness of the new monetization strategy. We anticipate that our publishers will see much higher CPM's, 100% fill-rate, and ad revenue boost as a result", concludes Adam Jablonski.
In Japan Epom Market offers multichannel advertising: display, mobile web, and mobile apps combined, given the fact that target audience for mobile advertising is growing even faster here than in European countries, perhaps, due to the country's higher overall level of technological development.
The Epom Market key features and special benefits:
Benefits for advertisers
New audience: Advertisers can expand their audience by entering new market.
Targeting: Advertisers can choose among a significant number of publishers and buy ad inventory for display, mobile web and apps based on their business preferences.
Control: The reports constructor and real-time statistics let advertisers and agencies see the results immediately.
Support: Epom Market provides 247 support for resolving issues with adopting new market, transfering existing advertisers, trafficking and other operations.
Globalization: Epom Market incorporates a wide variety of advertisers and agencies in Japan and other countries all over the world.
Benefits for publishers
Revenue maximization: Due to the market enlargement, average CPM rate becomes higher.
User friendly interface: Epom Market design allows publishers to join in just one click.
Navigation is simple and convenient; statistics constructor helps to follow all operations.
Control: The Epom ad platform enables publishers to control ad placement, its' CPM rates and what type of ads they want to publish.
Support: All technical and customer support is provided 247 by ad professionals.
Globalization: Publishers can cooperate with a larger number of advertisers and agencies at all levels.
"Epom ad serving platform grasped successfully the major changes that occured in the Japan online advertising market. Thanks to a revolutionary targeting technology, Epom is one of the fastest growing European companes in the industry of online advertising. So far, it's hard to ignore some ethic issues in Japan like the negative attitude towards foreigners and linguistic barrier. Nevertheless, Epom Team has successfully overcome them. We are responsible for all negotiations on Japan Market and ready to provide our clients with the biggest list of publishers and advertisers."- said Adam Jablonski, CEO at Epom. "We have also analyzed the industry and its various categories, segments and trends prevailing in the market and know better than anyone else what to offer our clients."
Japan is currently the second biggest ad market in the world behind the US.
About Epom Market:
Established in 2011, Epom is a Lublin-based company that develops ad-serving and ad management solutions for publishers, multi-site content networks, ad networks, and advertisers.
Epom Market is an international ad network that connects top quality Publishers with direct Advertisers. Epom Market partners are leading advertisers and publishers in more than 40 different countries and 15 different verticals. We ensure the highest eCPM rates alongwith on-time payments.
Epom is a cross-platform network and works with display and mobile (web & apps) traffic.
For more information, visit http://epom.com/epom-market
Epom Market is an international ad network that connects top quality Publishers with direct Advertisers. Epom Market partners are leading advertisers and publishers in more than 40 different countries and 15 different verticals. We ensure the highest eCPM rates alongwith on-time payments.
Epom is a cross-platform network and works with display and mobile (web & apps) traffic.
Epom Market Ad Exchange Strengthens its Presence in Japan
Epom, the global provider of ad serving technologies announced about a significant expansion of Epom Market in Japan. In Japan Epom Market offers multichannel advertising: display, mobile web, and mobile apps.
2012-09-24
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[Press-News.org] Epom Market Ad Exchange Strengthens its Presence in JapanEpom, the global provider of ad serving technologies announced about a significant expansion of Epom Market in Japan. In Japan Epom Market offers multichannel advertising: display, mobile web, and mobile apps.