Bradley Sperling: Amateurs Thrive at Creating Their Own Radio Shows

PHILADELPHIA, PA, October 17, 2012 (Press-News.org) As mobile technology becomes increasingly popular in modern society, many people have taken control over the way they access their entertainment. While this trend has allowed consumers to access television shows, movies, books and music on demand, it has weighed a heavy toll on the overall popularity of traditional broadcast radio. However, many amateur radio hobbyists have taken advantage of this newfound technology to create a positive spin on the way the public embraces radio. Since podcasting was introduced into mainstream media in 2004, listeners and radio hosts have enjoyed the unique benefits of this personalized programming. As an experienced radio professional, Bradley Sperling has worked hard to help many interested parties learn how to create their own programs for on-air broadcast through his company called Radio Show Pro.

Bradley Sperling notes that many listeners, especially the younger audiences, have strayed from radio in favor of MP3 players, smartphones and other audio programs available through mobile devices. However, he observes that those who participate in the amateur radio community have helped refresh the way people listen to their favorite types of programming. A recent article from The Williamson Daily News highlights hobbyist Brandon Walker who has done just that with his weekly program known as the W.B. Walker's Old Soul Radio Show.

Frustrated by the lack of originality found on the traditional FM dial, Walker explains that he sought to bring personality back to the world of radio. Although the hobbyist is only 27 years of age, the article notes that his choice of American, classic country and blues music has helped him reach over 500 regular listeners from around the globe. Not only does Walker provide carefully crafted playlists, but he also makes sure to tell stories with a personal flair to connect with his audience. Bradley Sperling commends Walker for his commitment to the radio community, noting that he may have tapped into the right audience.

Bradley Sperling explains, "Brandon Walker's success is truly inspiring and shows the public that we are just seeing the tip of the iceberg when it comes to local-listener driven programming. Walker's popularity and content choice also helps reveal which audience is the most receptive, particular those older than 45. This age group remembers the good old days of true 'personality driven' radio which is mostly absent on today's radio dial."

ABOUT:

Bradley Sperling is an innovative entrepreneur with nearly three decades of experience in the broadcast radio industry. He has worked as an on-air announcer and program director at popular broadcast stations in Wisconsin, Minnesota and Illinois. In 2000, Bradley Sperling founded Radio Show Pro, a company that aims to help professionals all over the country bring their voices to radio. With the help of the Radio Show Pro team, users have the ability to easily craft their own short radio programs, have it edited and distributed to select on-air radio stations.

Website: http://bradleysperling.net/