Melanie Edwards Desautels Comments About the Rising Popularity of Frozen Yogurt Shops

PHILADELPHIA, PA, October 17, 2012

A new article from The Los Angeles Times discusses the growing popularity of frozen yogurt shops, as new stands continue to pop up across the country. The market has low startup costs and experiences a growing desire for high-quality frozen yogurt among consumers. This has led many entrepreneurs to see the value in starting a frozen yogurt shop in their town. Melanie Edwards Desautels, owner of Aunt Mel's Frozen Yogurt, comments on the development.

The article explains that, in the grand scheme of things, frozen yogurt is a relatively new trend. The author discusses how frozen yogurt was developed in the 1970s and was originally called "frogut." It was originally packaged and sold as frozen yogurt in 1978. Compared to ice cream, this frozen treat is much newer to the marketplace. Frozen yogurt first saw a boost in popularity in the 1980s when changes made it taste more like ice cream because with increased sweetness and a wider range of flavors. The product experienced another revival just a few years ago when specialty stores focused on selling frozen yogurt began springing up around the country.

Scott Amico, global vice president of business development of Donper America which sells quality frozen yogurt machines, comments on the growth of the frozen yogurt industry saying, "Frozen yogurt treats--which include many low-calorie and no-sugar-added options--are in high demand because they make for a refreshing snack or dessert without the guilt that other sweets can induce. As a result, the industry has grown, and more businesses--including restaurant and fast food businesses--are looking to get into the frozen yogurt game."

The article explains that frozen yogurt stores have increased revenue by 5.9 percent over the past five years, according to IBISWorld.com, which makes the industry a desirable option for entrepreneurs or previously-established businesses looking to expand their product lines. The frozen yogurt industry's growth stands out even more against other industries that continue to struggle during America's tough economic times.

The author goes on to explain that low start-up costs and relatively low maintenance costs make the frozen yogurt industry a desirable one for business owners and restaurants looking to find other ways to increase revenue.

Melanie Edwards Desautels is the founder of Aunt Mel's Frozen Yogurt. She believes in the appeal of the frozen yogurt business model stating, "From what I've experienced, the demand for high-quality frozen yogurt only continues to grow. People love a great-tasting dessert that won't completely ruin their diets. With people becoming more and more health conscious, I think the frozen yogurt industry is a great business to be a part of. You can be profitable running a frozen yogurt shop. It seems like customers can't get enough."

ABOUT:

Melanie Edwards Desautels is the founder of Aunt Mel's Frozen Yogurt, which provides customers with a wide range of flavors and toppings. Melanie created the store as a way to offer people a tasty dessert that was free of chemicals, saturated fat, and other undesirable elements. She focuses on making products that are low in fat and calories, and offers fresh fruit and other healthy items as part of the store's toppings bar. Melanie frequently brings her business on the road, catering church events, school functions, and private parties.

Website: http://melanieedwardsdesautels.net/