Steady Growth for Direct Marketing Despite Social Media Boom According to LMS Thinking
With their recent study, The Creative Group predicts that the majority of advertising and marketing executives (62%) expect an increase of their company's spending on Facebook marketing in the following 12 months - 9% more than they predicted one year ago. Not surprisingly, the advertising spends on Facebook leads the list of social media marketing expenditure.
Despite the recent and on-going social media boom, direct marketing is still very competitive and is continuing to grow at a steady pace. LMS Thinking highlights the many reasons why direct marketing is effective ...


