Big data: Searching in large amounts of data quickly and efficiently
The term "big data" is defined as a huge amount of digital information, so big and so complex that normal database technology cannot process it. It is not only scientific institutes like the nuclear research center CERN that often store huge amounts of data ("Big Data"). Companies like Google and Facebook do this as well, and analyze it to make better strategic decisions for their business. How successful such an attempt can be was shown in a New York Times article published last year. It reported on the US-based company "Target" which, by analyzing the buying patterns ...







