Alcohol use in Bollywood movies impacting alcohol use among Indian adolescents
Dubai (20 April 2012): Alcohol use in Bollywood movies is directly influencing the drinking habits of India's adolescents, according to a new study presented today at the World Congress of Cardiology in Dubai.
Overall 10 per cent of the students (aged between 12-16 years) surveyed in the study had already tried alcohol. But students that had been most exposed to alcohol use in Bollywood movies were found to be 2.78 times more likely to have tried alcohol as compared with those who were least exposed. Even when adjustments were made for demographic variables, social ...



