Why Your Own Website is Crucial to Marketing Yourself Online

LONDON, ENGLAND, July 25, 2011 (Press-News.org) As our offline and online worlds continue to collide, having a professional online presence is increasingly important. A decade ago, a stack of laminated business cards, a finely tuned CV and a personalised cover letter were enough to market oneself when approaching prospective clients and employers. Alas, times have changed.

With a computer in front of you, the world is literally at your fingertips. When employers want to know more about you, the first place they look is online. Owning your own website means owning your own brand. Buying a web address in your name will mean being the first result in Google when employers search your name. Control the way that you are presented to the world with your own website.

Thanks to today's top technologies it is easier than ever to design your own website. Gone are the days when designing your own website meant learning complex codes, buying a web address from a random site and then fretting about where to go for website hosting. An all-in-one website builder such as BaseKit enable you to design a website as well as host and manage it in one place. There is no coding needed and professional website templates are included.

Having your own website is a powerful tool in today's economy. With your website, you can market yourself to the world showcasing your best pieces of work and highlighting your achievements. Owning your own website is not limited to just presenting your professional portfolio. You can also use your website to demonstrate your expertise and position yourself as an expert in your field. Writing articles on interesting topics and sharing your unique perspective will help you stand out from the crowd.

Another big benefit of owning your own website is the sharing ability that it gives you. By including your website address in your email signature, on your social networking accounts and in comments on other peoples blogs: you make it easy for people to see your work with just a click. Anybody with an Internet connection anywhere in the world can check out your website. When attending business parties and networking events, sharing your web address on your business cards means new connections leave with more than a name just to remember you by. They can check out your website when they get home. Talk about a powerful marketing tool; try sharing your leather portfolio case of work with a new connection at a party!

Finally, presenting yourself and your personality accurately on a sheet of white A4 without any colour is hard to do; some might even say impossible. Why limit yourself to a bland sheet when you can impress with a bold website?

BaseKit is an easy way to create, publish and host websites with no technical expertise, install or download required.

Website: http://www.basekit.com