Taylor Morrison Targeting Baby Boomers at "Verandas at Mar Bella" in League City, TX; "Lock and Leave" Garden Home Collection
How baby boomers live, spend their time and money has been the focus of marketers since they spawned the first of several housing booms 65 years ago. Today, boomers nearing retirement have marketers rethinking just about everything from family dynamics and leisure to home design and travel.
Taylor Morrison, a Phoenix, AZ-based builder, has spent two years planning and perfecting its new Garden Home Series with the help of Boomer home buyers, focus groups, surveys and statistical data accumulated in three states, including several resort communities in Florida.
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