David Preciado, an entrepreneur, marketing executive and business consultant, shares with Business Review Canada his tips and advice on deciding how to incorporate social media into a company's marketing mix. Where does social media fit in your marketing budget? Starting social media advertising for your company without the right information is a complicated venture. As online marketing develops, companies are now finding that it's time to make a strong investment into social media. A problem for many companies is that the marketing budget is maxed and justifying ...

Many have heard the story countless times; how a famed collegiate or professional sports star's career comes into jeopardy because of significant ligament damage cause by a sports injury... But what about the people who suffer an injury who are not athletes? Americans are at risk of sustaining similar injuries from automotive accidents, light exercise, or even a simple fall at home. In fact, even if you do sustain damage to a ligament while exercising or playing sports, studies have shown that over eighty percent of these types of injuries happen in non-contact situations. ...

Last month, information-services firm Quality Planning announced that an analysis of 2006-2010 American car insurance data for nearly 60 million vehicles showed many older-car owners were electing to either drop collision coverage or, if they opted to purchase such coverage, raise the deductible in order to realize premium savings. In a new FAQ published at OnlineAutoInsurance.com, the writers discuss just what deductibles are and how they are applied in the event of a claim. Basically, a deductible is a set amount of money that a policyholder has agreed to pay for repairs ...

Brooklyn podiatrist, Dr. Michael Perlstein, encourages patients to visit his practice's office when heel pain is exhibited. Heel pain is most often referred to as plantar fasciitis, which is an inflammation of the long, dense band of connective tissue that runs from the heel to the ball of the foot. Heel pain is most often the result of plantar fasciitis, which is a condition that is also called heel spur syndrome when a spur is present. It can develop from an array of causes such as a stress fracture, tendonitis, arthritis, nerve irritation, or a cyst. "Heel pain ...

Leading NYC foot doctor, Dr. Gary Evans, has recently launched the practice's social media websites: Facebook and Twitter. These social media channels were set up to maintain a superior level of communication and interaction with patients at any point during the day. Patients can now access more personalized information, as well as learn more about other patient's experiences with this New York City podiatrist. Patients can easily join the Facebook and Twitter pages for this podiatrist in NYC by visiting the practice's website. Once a patient is in the network, they ...

Best Hollywood dentist, Dr. Shervin Louie, helps patients overcome their dental phobias through the use of sedation dentistry. With the use of sedation dentistry, this Los Angeles cosmetic dentist is able to establish a relaxed, easy and calm state through the use of sedatives for his patients. The sedatives used by Dr. Louie, dentist in Los Angeles, can be administered orally, by inhalation or intravenously. It enables patients who are afraid of receiving dental treatment to receive the dental care that they need while avoiding their dental phobia. Approximately 30 ...

Dr. Phyllis Indianer, dentist in Rochester, informs patients to limit their consumptions of high sugar beverages such as soda, energy drinks, flavored coffee, Lattes and other drinks. This dentist in Rochester Hills, MI, is taking steps to educate patients that consuming carbonated beverages, fruit juice and highly acidic foods every day may be harming their teeth more than they realize. For many people, it's hard to avoid the urge to drink sugar filled soda, or other beverages. Many people will grab a pop, or iced tea instead of water. Pop doesn't just contain empty ...

The healthcare documentation sector is an important part of the entire health care picture. By proclamation in 1985, the late President Ronald Reagan established National Medical Transcriptionist Week; and it's celebrated the third week in May annually. Medical transcription is the accurate transcription of medical records dictated by physicians and others involved in healthcare. Other types of medical records include pathology reports, psychiatric evaluations, discharge summaries, clinic notes, patient histories, laboratory reports, x-ray reports, and consultation ...

With the convenient services provided by Myadmin, you can have your mail sent to a global center in Los Angeles, London, Sydney, Singapore, or Hong Kong. Here's how Myadmin works: Your correspondence will be scanned into a searchable color PDF format. Next, the information will be sorted and stored online through virtual mail delivery for you to access from any computer anywhere in the world. The original hard copies of your mail are archived by Myadmin in a secure external environment by virtual mail management. The data center where your mail is stored has around-the-clock ...

How baby boomers live, spend their time and money has been the focus of marketers since they spawned the first of several housing booms 65 years ago. Today, boomers nearing retirement have marketers rethinking just about everything from family dynamics and leisure to home design and travel. Taylor Morrison, a Phoenix, AZ-based builder, has spent two years planning and perfecting its new Garden Home Series with the help of Boomer home buyers, focus groups, surveys and statistical data accumulated in three states, including several resort communities in Florida. Home ...

Vicinity Manufacturing, Inc., a leading provider of formula-based manufacturing software for Microsoft Dynamics, today announced the availability of its manufacturing ERP solution as a software-as-a-service (SaaS) offering. SaaS, also known as software "on demand," is a model in which software is hosted and operated for use by customers over the Internet. Customers do not own the software itself, but rather pay to use it. Vicinity SaaS allows manufacturers to utilize the full benefits of a robust and proven ERP solution without a long term commitment to infrastructures ...

New York, NY, April 11, 2011 – How do we assess the current and future quality of life (QoL) for infants and children with life-threatening conditions? In the April issue of Current Problems in Pediatric and Adolescent Health Care, "The Quality of Life of Young Children and Infants with Chronic Medical Problems," presents a collection of essays in which physicians, medical ethicists, parents, and caregivers address one of the most contentious topics in pediatric and clinical ethics today, the assessment of QoL). They share their professional and personal experiences and ...

A report, published in the March 14 edition of the Journal of Materials Chemistry, announced the successful fabrication and testing of a new type solar cell using an inorganic core/shell nanowire structure. Arrays of core/shell nanowires (described has "quantum coaxial cables") had previously been theorized as a potential structure that, while composed of chemically more stable large bandgap inorganic materials, should also be capable of absorbing the broad range of the wavelengths present in sunlight. High bandgap semiconductors are generally considered not effective ...

HONOLULU – Results of the first randomized, placebo-controlled long-term clinical trial show the investigational drug safinamide may reduce dyskinesia or involuntary movements in mid-to-late stage Parkinson's disease. The findings will be presented as late-breaking research at the 63rd Annual Meeting of the American Academy of Neurology, April 9󈝼, 2011, in Honolulu. "Our findings over a two-year treatment period suggest that taking safinamide in addition to levodopa and other dopaminergic treatments could help patients who continue to experience tremors and involuntary ...

Thousands of users love ezCheckPrinting MICR & laser check printing software because this check writer software is simple and easy to use, handles all their check printing needs - including customized layouts - and is very affordable. From saving time and money, to increasing security and convenience, ezCheckPrinting software from Halfpricesoft is highly popular with small to mid-sized corporations, government agencies, non-profits and financial institutions. The new edition makes it even easier to work with ezPaycheck, Quicken, Quickbooks, Peachtree or other software. "We ...

HONOLULU – New research suggests that a high number of Iraqi refugees are affected by brain and nervous system disorders, including those who are victims of torture and the disabled. The late-breaking research will be presented at the 63rd Annual Meeting of the American Academy of Neurology, April 9 – 16, 2011, in Honolulu. The United Nations estimates that there are several thousand Iraqi refugees living in the United States and the number is rising yearly. "There are an estimated 40 million displaced refugees worldwide and the number of Iraqi refugees continues ...

HONOLULU – New evidence suggests that walking on a treadmill at a comfortable speed and for longer duration is the most effective exercise to improve mobility in people with Parkinson's disease. That's according to the first randomized trial comparing three types of exercise training in Parkinson's disease. The late-breaking research will be presented at the 63rd Annual Meeting of the American Academy of Neurology, April 9󈝼, 2011, in Honolulu. "Difficulty walking is the greatest cause of disability in people with Parkinson's disease," said Lisa M. Shulman, MD, ...

Honolulu, HI – April 12, 2011. Researchers from the University of Maryland School of Medicine and the Baltimore VA Medical Center found that Parkinson's patients who walked on a treadmill at a comfortable speed for a longer duration (low-intensity exercise) improved their walking more than patients who walked for less time but at an increased speed and incline (high-intensity exercise). The investigators also found benefits for stretching and resistance exercises. The study results will be presented April 12 at the 63rd Annual Meeting of the American Academy of Neurology ...

The overall poor quality of outpatient healthcare in both the formal private and public sector in low and middle income countries is worrying—especially given the increasing volume of chronic conditions, such as diabetes and heart disease, which require relatively sophisticated, long-term outpatient medical care. This conclusion, from a review by Paul Garner from the Liverpool School of Tropical Medicine, Liverpool, UK and colleagues and published in this week's PLoS Medicine, stresses the pressing need for national governments to find and implement effective strategies ...

Major philanthropic foundations in global health, which often influence and shape the international global health agenda, have links with food and pharmaceutical corporations that could constitute a conflict of interest to the foundations' philanthropic work, reveals a new analysis published in this week's PLoS Medicine. Professor David Stuckler of Harvard University in Boston, USA, Dr. Sanjay Basu of University of California, San Francisco, and Professor Martin McKee of London School of Hygiene & Tropical Medicine in London United Kingdom, examined the five largest ...

Cambridge, Mass. – April 12, 2011 – A new discovery about the dynamic impact of individual energetic particles into a solid surface improves our ability to predict surface stability or instability of materials under irradiation over time. The finding may lead to the design of improved structural materials for nuclear fission and fusion power plants, which must withstand constant irradiation over decades. It may also accelerate the advent of fusion power, which does not produce radioactivity. Publishing in Nature Communications, Michael Aziz, Gene and Tracy Sykes Professor ...

WASHINGTON – There is increasing evidence from human and animal studies that offspring of parents who were physically or psychologically stressed are at higher risk of developing obesity, and that these offspring may in turn "transmit" that increased risk to the next generation. Now research conducted at the University of Minnesota and Georgetown University suggests that a mother's nutritional or psychological stress during pregnancy and lactation may create a signature on her child's genes that put the child at increased risk for obesity later in life, especially if the ...

WASHINGTON – Research conducted at Texas Health Presbyterian Hospital's Institute for Exercise and Environmental Medicine in Dallas suggests that it's never too late for women to reap the benefits of moderate aerobic exercise. In a 3-month study of 16 women age 60 and older, brisk walking for 30-50 minutes three or four times per week improved blood flow through to the brain as much as 15%. Rong Zhang, the lead researcher in the study, will discuss the team's findings in a presentation titled, "Aerobic exercise training increases brain perfusion in elderly women" at the ...

Approximately 270-300 million people worldwide are infected with hepatitis C, and about 1%-2% of the U.S. population is infected. This infectious disease can lead to scarring of the liver, cirrhosis, and eventually liver failure. A significant number of infected patients develop liver disease or cancer. The current standard treatment is interferon, which has only a 50% success rate. Compounding the 50% failure rate are severe side effects which lead many people to discontinue treatment. Dr. Samuel Wheeler French Jr., MD, PhD, Assistant Professor of Pathology and Laboratory ...

Everyone has heard the old adage, "an apple a day keeps the doctor away." We all know we should eat more fruit. But why apples? Do they contain specific benefits? According to Dr. Bahram H. Arjmandi, PhD, RD, Margaret A. Sitton Professor and Chair, Department of Nutrition, Food and Exercise Sciences at The Florida State University, apples are truly a "miracle fruit" that convey benefits beyond fiber content. Animal studies have shown that apple pectin and polyphenols in apple improve lipid metabolism and lower the production of pro-inflammatory molecules. Arjmandi's most ...