Bloc Media Launches SuperAwesomeYeah, an Online T-Shirt Store, to Raise Money for Charity
SUPER t-shirts, AWESOME causes, YEAH! SuperAwesomeYeah.com sells original t-shirts and other apparel designed by the Bloc Media teams in London and Norwich. All profits generated by the store go to good causes.
Published 2011-01-22 · Original archive entry · Explore research explainers
NORFOLK, ENGLAND, January 22, 2011
The online store has been produced out of the new 'Bloc East' studio in Norwich, opened in August 2010. The in-house project enables Bloc staff to flex their creative muscles and raise money for good causes, including charities such as Cancer Research UK and Shelter.A social media strategy augments the charitable offering with a strong presence on both Facebook and Twitter building a loyal fan base and allowing customers to collaborate in the development of the store.
Rick Palmer, Bloc Media's CEO says "At BLOC we have a wealth of enormously talented creatives. SuperAwesomeYeah affords us the opportunity to use our collective talents to generate money for good causes. We get to have a bit of fun designing clothes and apparel whilst making a real difference to the causes we support. I hope that more agencies follow our lead and do more to make a positive contribution to society. Together we can make an enormous difference."
SuperAwesomeYeah - http://www.superawesomeyeah.com
Bloc Media - http://www.blocmedia.com