iQuote Insurance - Motor Dealers Urged to Extend Opening Hours
Over half of the visits to car dealer websites occur outside of the traditional 9-5 office hours. Online enquiries tend to peak, between 7-10pm - but a response is usually not processed until the following day. The automotive director of Google UK stated that the average time for a UK dealer to respond to an online enquiry is 72 hours (compared to just 4 hours in the US).
Motor traders can use a variety of services to deal with enquiries out of hours, including call centres or 'live chat' applications to respond to site visitors. In the current trading climate, effectively ...


