Save On Cars & Trucks Launched In Detroit And Chicago
Save On Cars & Trucks is a tabloid-size direct mail product that features auto dealer car and truck specials, but in a high-quality, full-color, glossy format that does justice to car company high-resolution vehicle photos.
In Detroit, Save on Cars & Trucks is mailing to 1.3 million homes in the Tri-County region. In Chicago, the publication is slated to reach over 1.7 million households
"C.A.R.S. - our Complete Automotive Response System - is part of Save on Cars & Trucks," said Uballe. "It's a marketing package for dealers that includes postcards, flyers, circulars ...