Cleaning Franchise Increases Business with Direct Mail

CLEARWATER, FL, January 04, 2011 (Press-News.org) As consumers tighten their spending belts, many are cutting back on "luxury" services. This doesn't bode well for the home-cleaning industry, but it hasn't stopped Merry Maids franchisee owner Rob Mascari from increasing his revenue over the past five years.

"We have seen growth each year, year over year, even through a difficult economy...we're anticipating somewhere between 5-10% growth a year."

The key, he says, is consistency in his postcard mailings. He doesn't expect immediate results, but patiently waits to see if his marketing campaigns perform — and they do.

PostcardMania, a Clearwater, FL based marketing firm, has been handling Mascari's postcard campaigns since 2004, and he's very satisfied with the response.

"Rob has always been a consistent marketer. He mails out 1,000 cards per week for each of his locations," says PostcardMania Founder and CEO, Joy Gendusa. "He gets about 3-4 new customers per week, which turn into about $15,000 in total new revenue overall for the lifetime of each customer...Rob found something that works for his business and it just makes sense to stick with it!"

Mascari plans to continue his consistent approach to marketing in the New Year and hopes to gain even more ground in 2011.


PostcardMania, Inc.
2145 Sunnydale Blvd., Bldg. 102
Clearwater, FL 33765

Ferris Stith, Director of Public Relations
800-628-1804 x 342
Fax: 727-442-5130

PostcardMania is one of the nation's most effective marketing companies specializing in lead generation for small to large-sized businesses. They were featured on the Inc. 500 and 5,000 lists and offer complete marketing campaigns with graphic design, printing, mailing list acquisition, mailing services, website development and email marketing services — all while continuing to educate clients with free marketing advice.

In a year where most marketing firms are cutting back, PostcardMania continues to grow, printing 4 million and mailing 2 million postcards each week and representing more than 40,000 customers in over 350 industries. Visit http://www.postcardmania.com